National Magazine Exchange Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Jan ’15 – Dec ’15 responders 160,158 *$95.00
Dec ’15 hotline responders 220,612 +16.00
Oct ’15 – Dec ’15 responders 505,260 +11.00
Jul ’15 – Dec ’15 responders 940,023 +6.00
Customer age (12 month);
   18+ 1,700,000 +16.00
   26+ 1,700,000 +16.00
   36+ 1,600,000 +16.00
   46+ 1,500,000 +16.00
   56+ 1,300,000 +16.00
   66+ 900,000 +16.00
   76+ 600,000 +16.00
Income (12 month:
   15,000+ 1,500,000 +16.00
   20,000+ 1,400,000 +16.00
   30,000+ 1,200,000 +16.00
   40,000+ 980,000 +16.00
   50,000+ 700,000 +16.00
   75,000+ 300,000 +16.00
   100,000+ 100,000 +16.00
   150,000+ 31,000 +16.00
Ethnicity (12 month):
   African-American 400,000 +16.00
   European 1,100,000 +16.00
   French 49,000 +16.00
   German 152,000 +16.00
   Hispanic 163,000 +16.00
   Irish 112,000 +16.00
   Native American 10,000 +16.00
Religion (12 month):
   Catholic 436,000 +16.00
   Jewish 26,000 +16.00
   Protestant 1,300,000 +16.00
Ailments:
   Allergy 26,000 +21.00
   Arthritis 42,000 +21.00
   Diabetes 246,000 +21.00
   Disabled 5,000 +21.00
   Orthopedic 110,000 +21.00
   Senior needs 45,000 +21.00
Political Affiliation:
   Democrats 211,000 +16.00
   Republicans 101,000 +16.00
Interest (12 month):
   Bird watching 235,000 +16.00
   Collectibles 963,000 +16.00
   Coin Collecting 494,000 +16.00
   Doll collecting 147,000 +16.00
   Gourmet Cooking 990,000 +16.00
   Dieting/weight loss 834,000 +16.00
   Gardening 1,200,000 +16.00
   Do-It-Yourself (DIY) 549,000 +16.00
   Hunting 491,000 +16.00
   Owns a Cat 427,000 +16.00
   Owns a Dog 830,000 +16.00
   Religious/Inspirational 779,000 +16.00

(*) Phone numbers, 65.00/M; fundraiser rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Phone Numbers $65.00 M extra
Weekly Hotline $21.00 M extra
Monthly Hotline $16.00 M extra
3 Month Hotline $11.00 M extra
6 Month Hotline $6.00 M extra
Gender $7.00 M extra
Age $16.00 M extra
Hh Income $16.00 M extra
Presence/Chi $16.00 M extra
Interest $16.00 M extra
Ethnicity $16.00 M extra
Religion $16.00 M extra
Mail Order Buyers $16.00 M extra
Donors $8.00 M extra
Credit Card $11.00 M extra
Cash $11.00 M extra
Category $10.00 M extra
Phone $65.00 M extra
Geo $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Lost Upsell $12.00 M extra
Multi-respon $11.00 M extra
Media $75.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Responsive consumers who responds by phone to an initial direct mail sweepstakes solicitation.
37% male, 62% female; average age 52.

———- DATACARD DESCRIPTION ———-
NATIONAL MAGAZINE EXCHANGE REPRESENTS A HIGHLY RESPONSIVE CONSUMER WHO RESPONDS BY PHONE TO AN INITIAL DIRECT MAIL SWEEPSTAKES SOLICITATION.
CALLERS ARE OFFERED THE OPPORTUNITY TO PURCHASE A DISCOUNT MAGAZINE PACKAGE ONCE THEIR SWEEPSTAKES ENTRY IS COMPLETE. NME HAS THE MOST POPULAR TITLES AVAILABLE FOR RATES AS LOW AS 1.29 PER WEEK TO ONE TO FOUR YEAR SUBSCRIPTIONS.
NME HAS BEEN ENHANCED WITH LIFETENGINE DATA TO IDENTIFY DEMOGRAPHIC, LIFESTYLE, ETHNIC, AND RELIGIOUS DATA ELEMENTS FOR BETTER TARGETING OF YOUR PROSPECTS.
THE NME CONSUMERS ARE STRONG RESPONDERS TO BOTH DIRECT MAIL AND THE TELEMARKETING OFFERS.
AVERAGE INCOME IS $47,500.00

SRDS Classification
USA Consumer 549 Game Buyers, Contest and Puzzle Participants

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
Cartridge $75.00 fee
Modem $75.00 fee
FTP $75.00 fee