National Magazine Exchange Enhanced Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Jan ’15 – Dec ’15 responders160,158*$95.00
Dec ’15 hotline responders220,612+16.00
Oct ’15 – Dec ’15 responders505,260+11.00
Jul ’15 – Dec ’15 responders940,023+6.00
Customer age (12 month);
   18+1,700,000+16.00
   26+1,700,000+16.00
   36+1,600,000+16.00
   46+1,500,000+16.00
   56+1,300,000+16.00
   66+900,000+16.00
   76+600,000+16.00
Income (12 month:
   15,000+1,500,000+16.00
   20,000+1,400,000+16.00
   30,000+1,200,000+16.00
   40,000+980,000+16.00
   50,000+700,000+16.00
   75,000+300,000+16.00
   100,000+100,000+16.00
   150,000+31,000+16.00
Ethnicity (12 month):
   African-American400,000+16.00
   European1,100,000+16.00
   French49,000+16.00
   German152,000+16.00
   Hispanic163,000+16.00
   Irish112,000+16.00
   Native American10,000+16.00
Religion (12 month):
   Catholic436,000+16.00
   Jewish26,000+16.00
   Protestant1,300,000+16.00
Ailments:
   Allergy26,000+21.00
   Arthritis42,000+21.00
   Diabetes246,000+21.00
   Disabled5,000+21.00
   Orthopedic110,000+21.00
   Senior needs45,000+21.00
Political Affiliation:
   Democrats211,000+16.00
   Republicans101,000+16.00
Interest (12 month):
   Bird watching235,000+16.00
   Collectibles963,000+16.00
   Coin Collecting494,000+16.00
   Doll collecting147,000+16.00
   Gourmet Cooking990,000+16.00
   Dieting/weight loss834,000+16.00
   Gardening1,200,000+16.00
   Do-It-Yourself (DIY)549,000+16.00
   Hunting491,000+16.00
   Owns a Cat427,000+16.00
   Owns a Dog830,000+16.00
   Religious/Inspirational779,000+16.00

(*) Phone numbers, 65.00/M; fundraiser rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Phone Numbers$65.00Mextra
Weekly Hotline$21.00Mextra
Monthly Hotline$16.00Mextra
3 Month Hotline$11.00Mextra
6 Month Hotline$6.00Mextra
Gender$7.00Mextra
Age$16.00Mextra
Hh Income$16.00Mextra
Presence/Chi$16.00Mextra
Interest$16.00Mextra
Ethnicity$16.00Mextra
Religion$16.00Mextra
Mail Order Buyers$16.00Mextra
Donors$8.00Mextra
Credit Card$11.00Mextra
Cash$11.00Mextra
Category$10.00Mextra
Phone$65.00Mextra
Geo$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Lost Upsell$12.00Mextra
Multi-respon$11.00Mextra
Media$75.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Responsive consumers who responds by phone to an initial direct mail sweepstakes solicitation.
37% male, 62% female; average age 52.

———- DATACARD DESCRIPTION ———-
NATIONAL MAGAZINE EXCHANGE REPRESENTS A HIGHLY RESPONSIVE CONSUMER WHO RESPONDS BY PHONE TO AN INITIAL DIRECT MAIL SWEEPSTAKES SOLICITATION.
CALLERS ARE OFFERED THE OPPORTUNITY TO PURCHASE A DISCOUNT MAGAZINE PACKAGE ONCE THEIR SWEEPSTAKES ENTRY IS COMPLETE. NME HAS THE MOST POPULAR TITLES AVAILABLE FOR RATES AS LOW AS 1.29 PER WEEK TO ONE TO FOUR YEAR SUBSCRIPTIONS.
NME HAS BEEN ENHANCED WITH LIFETENGINE DATA TO IDENTIFY DEMOGRAPHIC, LIFESTYLE, ETHNIC, AND RELIGIOUS DATA ELEMENTS FOR BETTER TARGETING OF YOUR PROSPECTS.
THE NME CONSUMERS ARE STRONG RESPONDERS TO BOTH DIRECT MAIL AND THE TELEMARKETING OFFERS.
AVERAGE INCOME IS $47,500.00

SRDS Classification
USAConsumer549Game Buyers, Contest and Puzzle Participants

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
Cartridge$75.00fee
Modem$75.00fee
FTP$75.00fee