———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Jun 2016Minimum order 10,000.| Selections | Counts | Price per/M | | Total universe | 608,941 | *$105.00 | | 1 month hotline mail order buyers | 48,400 | +21.00 | | 3 month hotline mail order buyers | 119,181 | +16.00 | | 6 month hotline mail order buyers | 219,191 | +11.00 | | 12 month mail order buyers | 365,941 | $105.00 | | Product: (12 month) | | Hosiery buyer | 130,482 | +17.00 | | Intimate buyer | 194,901 | +17.00 | | Lingerie buyer | 192,773 | +17.00 | | Thermals buyer | 51,099 | +17.00 | | Apparel buyer | 221,177 | +17.00 | | Footwear buyer | 129,304 | +17.00 | | Accessories buyer | 74,682 | +17.00 | | Health care buyer | 68,533 | +17.00 | | Small size buyer | 104,655 | +17.00 | | Medium size buyer | 147,664 | +17.00 | | Large size buyer | 177,508 | +17.00 | | Queen size buyer | 180,241 | +17.00 | | Petite buyer | 68,058 | +17.00 | | Dollar counts: | | 25.00+: | | 1 month | 47,390 | $105.00 | | 3 month | 116,787 | $105.00 | | 6 month | 214,383 | $105.00 | | 12 month | 357,544 | $105.00 | | 50.00+: | | 1 month | 43,233 | $105.00 | | 3 month | 106,389 | $105.00 | | 6 month | 194,431 | $105.00 | | 12 month | 322,766 | $105.00 | | 75.00+: | | 1 month | 39,304 | $105.00 | | 3 month | 96,873 | $105.00 | | 6 month | 176,505 | $105.00 | | 12 month | 291,443 | $105.00 | | 100.00+: | | 1 month | 36,093 | $105.00 | | 3 month | 89,036 | $105.00 | | 6 month | 161,766 | $105.00 | | 12 month | 266,287 | $105.00 | | 150.00+: | | 1 month | 30,907 | $105.00 | | 3 month | 76,295 | $105.00 | | 6 month | 137,960 | $105.00 | | 12 month | 225,695 | $105.00 |
(*) Fundraiser base rate, 70.00/M; food mailer rate, 80.00/M. ———- OTHER SELECTIONS ———-| Selections | Rate | Per | Unit | Note |
|---|
| 1 Month Recency | $20.00 | M | extra | | | 3 Month Recency | $15.00 | M | extra | | | 6 Month Recency | $10.00 | M | extra | | | 25.00+ Buyers | $21.00 | M | extra | | | 50.00+ Buyers | $26.00 | M | extra | | | 75.00+ Buyers | $31.00 | M | extra | | | 100.00+ Buyers | $36.00 | M | extra | | | Credit Card | $9.00 | M | extra | | | Cash | $9.00 | M | extra | | | Geographic | $9.00 | M | extra | | | Gender | $9.00 | M | extra | | | Average Purchase | $21.00 | M | extra | | | Last Purchase | $21.00 | M | extra | | | Large Size | $21.00 | M | extra | | | Age | $16.00 | M | extra | | | Product | $17.00 | M | extra | | | Dollar Count | | | | | | Run Charges | $10.00 | M | extra | |
| ———- SUMMARY DESCRIPTION ———-Mail order buyers of merchandise from National Wholesale Company, Inc.
4% male, 90% female; average age 60.
Average unit of sale $80.———- DATACARD DESCRIPTION ———-NATIONAL WHOLESALE COMPANY, INC, BRINGS SOFTNESS AND COMFORT TO CLOTHE THEIR BUYERS. FROM ULTRA SOFT KNITS, EMBROIDERED TUNICS AND CLASSIC JACKETS TO COMFORTABLE PANTS, DRESSES, SHOES AND ACCESSORIES, THESE BUYERS CHOOSE APPAREL THAT REFLECTS THEIR RELAXED AND ACTIVE LIFESTYLE-PERFECT CASUAL WEAR FOR RELAXING AT HOME OR RUNNING ERRANDS AND A DRESSIER LOOK FOR WORK OR DINING WITH FRIENDS OR FAMILY.
AVERAGE INCOME: $40,000.00| SRDS Classification |
|---|
| USA | Consumer | 544 | Fashions-Clothing |
———- LIST SOURCE ———-| Source | Note |
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| Direct Response | Buyers |
———- METHOD OF ADDRESSING ———-| Available Media | Rate | Per | Unit | Note |
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| E-mail | $59.00 | | fee | | | FTP | $59.00 | | fee | |
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