National Wholesale Company, Inc.

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 608,941 *$105.00
1 month hotline mail order buyers 48,400 +21.00
   3 month hotline mail order buyers 119,181 +16.00
   6 month hotline mail order buyers 219,191 +11.00
12 month mail order buyers 365,941 $105.00
Product: (12 month)
   Hosiery buyer 130,482 +17.00
   Intimate buyer 194,901 +17.00
   Lingerie buyer 192,773 +17.00
   Thermals buyer 51,099 +17.00
   Apparel buyer 221,177 +17.00
   Footwear buyer 129,304 +17.00
   Accessories buyer 74,682 +17.00
   Health care buyer 68,533 +17.00
   Small size buyer 104,655 +17.00
   Medium size buyer 147,664 +17.00
   Large size buyer 177,508 +17.00
   Queen size buyer 180,241 +17.00
   Petite buyer 68,058 +17.00
Dollar counts:
25.00+:
   1 month 47,390 $105.00
   3 month 116,787 $105.00
   6 month 214,383 $105.00
   12 month 357,544 $105.00
50.00+:
   1 month 43,233 $105.00
   3 month 106,389 $105.00
   6 month 194,431 $105.00
   12 month 322,766 $105.00
75.00+:
   1 month 39,304 $105.00
   3 month 96,873 $105.00
   6 month 176,505 $105.00
   12 month 291,443 $105.00
100.00+:
   1 month 36,093 $105.00
   3 month 89,036 $105.00
   6 month 161,766 $105.00
   12 month 266,287 $105.00
150.00+:
   1 month 30,907 $105.00
   3 month 76,295 $105.00
   6 month 137,960 $105.00
   12 month 225,695 $105.00

(*) Fundraiser base rate, 70.00/M; food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Recency $20.00 M extra
3 Month Recency $15.00 M extra
6 Month Recency $10.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
100.00+ Buyers $36.00 M extra
Credit Card $9.00 M extra
Cash $9.00 M extra
Geographic $9.00 M extra
Gender $9.00 M extra
Average Purchase $21.00 M extra
Last Purchase $21.00 M extra
Large Size $21.00 M extra
Age $16.00 M extra
Product $17.00 M extra
Dollar Count
Run Charges $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of merchandise from National Wholesale Company, Inc.
4% male, 90% female; average age 60.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
NATIONAL WHOLESALE COMPANY, INC, BRINGS SOFTNESS AND COMFORT TO CLOTHE THEIR BUYERS. FROM ULTRA SOFT KNITS, EMBROIDERED TUNICS AND CLASSIC JACKETS TO COMFORTABLE PANTS, DRESSES, SHOES AND ACCESSORIES, THESE BUYERS CHOOSE APPAREL THAT REFLECTS THEIR RELAXED AND ACTIVE LIFESTYLE-PERFECT CASUAL WEAR FOR RELAXING AT HOME OR RUNNING ERRANDS AND A DRESSIER LOOK FOR WORK OR DINING WITH FRIENDS OR FAMILY.
AVERAGE INCOME: $40,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Response Buyers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee
FTP $59.00 fee