National Wholesale Company, Inc.

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe608,941*$105.00
1 month hotline mail order buyers48,400+21.00
   3 month hotline mail order buyers119,181+16.00
   6 month hotline mail order buyers219,191+11.00
12 month mail order buyers365,941$105.00
Product: (12 month)
   Hosiery buyer130,482+17.00
   Intimate buyer194,901+17.00
   Lingerie buyer192,773+17.00
   Thermals buyer51,099+17.00
   Apparel buyer221,177+17.00
   Footwear buyer129,304+17.00
   Accessories buyer74,682+17.00
   Health care buyer68,533+17.00
   Small size buyer104,655+17.00
   Medium size buyer147,664+17.00
   Large size buyer177,508+17.00
   Queen size buyer180,241+17.00
   Petite buyer68,058+17.00
Dollar counts:
25.00+:
   1 month47,390$105.00
   3 month116,787$105.00
   6 month214,383$105.00
   12 month357,544$105.00
50.00+:
   1 month43,233$105.00
   3 month106,389$105.00
   6 month194,431$105.00
   12 month322,766$105.00
75.00+:
   1 month39,304$105.00
   3 month96,873$105.00
   6 month176,505$105.00
   12 month291,443$105.00
100.00+:
   1 month36,093$105.00
   3 month89,036$105.00
   6 month161,766$105.00
   12 month266,287$105.00
150.00+:
   1 month30,907$105.00
   3 month76,295$105.00
   6 month137,960$105.00
   12 month225,695$105.00

(*) Fundraiser base rate, 70.00/M; food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Recency$20.00Mextra
3 Month Recency$15.00Mextra
6 Month Recency$10.00Mextra
25.00+ Buyers$21.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
100.00+ Buyers$36.00Mextra
Credit Card$9.00Mextra
Cash$9.00Mextra
Geographic$9.00Mextra
Gender$9.00Mextra
Average Purchase$21.00Mextra
Last Purchase$21.00Mextra
Large Size$21.00Mextra
Age$16.00Mextra
Product$17.00Mextra
Dollar Count
Run Charges$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of merchandise from National Wholesale Company, Inc.
4% male, 90% female; average age 60.
Average unit of sale $80.

———- DATACARD DESCRIPTION ———-
NATIONAL WHOLESALE COMPANY, INC, BRINGS SOFTNESS AND COMFORT TO CLOTHE THEIR BUYERS. FROM ULTRA SOFT KNITS, EMBROIDERED TUNICS AND CLASSIC JACKETS TO COMFORTABLE PANTS, DRESSES, SHOES AND ACCESSORIES, THESE BUYERS CHOOSE APPAREL THAT REFLECTS THEIR RELAXED AND ACTIVE LIFESTYLE-PERFECT CASUAL WEAR FOR RELAXING AT HOME OR RUNNING ERRANDS AND A DRESSIER LOOK FOR WORK OR DINING WITH FRIENDS OR FAMILY.
AVERAGE INCOME: $40,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct ResponseBuyers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee
FTP$59.00fee