Ogden Publications – Wiland Direct Modeled Selection Program

———- SRDS UPDATED/CONFIRMED ———-
Dec 1, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2014
Minimum order 7,500.

Selections Counts Price per/M
Total Universe 604,590 *$110.00

(*) Wiland Scoring fee, plus 30.00/M; catalog rate, 85.00/M; fundraising rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $3.00 M extra
Reuse (1,000 Min.) extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Ogden files to target individuals who most closely match their own subscribers, donors or buyers.
39% male, 44% female.
Average unit of sale $22.71.

———- DATACARD DESCRIPTION ———-
THE LIFESTYLES OF HEALTH AND SUSTAINABILITY OR LOHAS MARKET IS TODAY’S MOST EXCITING AND DYNAMIC CONSUMER-DRIVEN MOVEMENT. OGDEN PUBLICATIONS HAVE BEEN DEFINING THIS MARKET FOR DECADES. WILAND DIRECT MEMBERS CAN NOW APPLY THEIR MODELS TO THE OGDEN FILES TO TARGET INDIVIDUALS WHO MOST CLOSELY MATCH THEIR OWN SUBSCRIBERS, DONORS OR BUYERS PROVIDING AN IDEAL AUDIENCE FOR OUT-OF-CATEGORY MAILERS OR FOR CONTINUATION MAILERS TO AUGMENT THEIR EXISTING SEGMENTS.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE.
OGDEN PUBLICATIONS INCLUDES THE FOLLOWING MAGAZINES: MOTHER EARTH NEWS, MOTHER EARTH LIVING, GRIT, CAPPER’S AND UTNE.
AVERAGE INCOME: $93,830
92% OWN THEIR HOME
AVERAGE VALUE OF OWNED HOME: $260,781

SRDS Classification
USA Consumer 555 Green/Sustainable Living

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee