Ogden Publications – Wiland Direct Modeled Selection Program

———- SRDS UPDATED/CONFIRMED ———-
Dec 1, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2014
Minimum order 7,500.

SelectionsCountsPrice per/M
Total Universe604,590*$110.00

(*) Wiland Scoring fee, plus 30.00/M; catalog rate, 85.00/M; fundraising rate, 75.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$3.00Mextra
Reuse (1,000 Min.)extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their models to the Ogden files to target individuals who most closely match their own subscribers, donors or buyers.
39% male, 44% female.
Average unit of sale $22.71.

———- DATACARD DESCRIPTION ———-
THE LIFESTYLES OF HEALTH AND SUSTAINABILITY OR LOHAS MARKET IS TODAY’S MOST EXCITING AND DYNAMIC CONSUMER-DRIVEN MOVEMENT. OGDEN PUBLICATIONS HAVE BEEN DEFINING THIS MARKET FOR DECADES. WILAND DIRECT MEMBERS CAN NOW APPLY THEIR MODELS TO THE OGDEN FILES TO TARGET INDIVIDUALS WHO MOST CLOSELY MATCH THEIR OWN SUBSCRIBERS, DONORS OR BUYERS PROVIDING AN IDEAL AUDIENCE FOR OUT-OF-CATEGORY MAILERS OR FOR CONTINUATION MAILERS TO AUGMENT THEIR EXISTING SEGMENTS.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE.
OGDEN PUBLICATIONS INCLUDES THE FOLLOWING MAGAZINES: MOTHER EARTH NEWS, MOTHER EARTH LIVING, GRIT, CAPPER’S AND UTNE.
AVERAGE INCOME: $93,830
92% OWN THEIR HOME
AVERAGE VALUE OF OWNED HOME: $260,781

SRDS Classification
USAConsumer555Green/Sustainable Living

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee