The ALS Association

———- SRDS UPDATED/CONFIRMED ———-
Jun 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 70,065 *$75.00
12 month donors 5.00+ 31,747 $85.00
12 month donors 10.00+ 30,687 +10.00
24 month donors 5.00+ 54,824 $80.00
24 month donors 10.00+ 53,216 +10.00
36 month donors 5.00+ 70,065 $75.00
36 month donors 10.00+ 68,094 +10.00

(*) Consumer/non-political mailer, 75.00/M; non-reciprocal fee, plus 15.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
10.00+ Donors $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Gender $8.00 M extra
Key Coding $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors to the ALS Association.
62% male, 35% female.
Average unit of sale $32.

———- DATACARD DESCRIPTION ———-
THE ALS ASSOCIATION MISSION – TO LEAD THE FIGHT TO CURE AND TREAT ALS THROUGH GLOBAL CUTTING-EDGE RESEARCH, AND TO EMPOWER PEOPLE WITH LOU GEHRIG’S DISEASE AND THEIR FAMILIES TO LIVE FULLER LIVES BY PROVIDING THEM WITH COMPASSIONATE CARE AND SUPPORT.
THESE GENEROUS AND COMPASSIONATE DONORS GIVE TO THE ALS ASSOCIATION TO AID PEOPLE WITH ALS AND THEIR FAMILIES TO HELP IMPROVE THEIR QUALITY OF LIFE. ADDITIONALLY THEY SUPPORT THE SCIENTIFIC AND MEDICAL RESEARCH PROGRAMS THAT ARE UNDERWAY AS THEY SEARCH FOR A CURE FOR THIS DEBILITATING DISEASE. THE ALS ASSOCIATION DIRECT MAIL DONORS ARE PROVEN PROSPECTS FOR A WIDE VARIETY OF PHILANTHROPIC CAUSES SUCH AS MEDICAL RESEARCH, HUMANITARIAN, CHILDREN’S, INTERNATIONAL RELIEF AND MORE. ADDITIONALLY THESE DONORS WHO GIVE AN AVERAGE OF $32.00 ARE EXCELLENT TARGETS FOR COMMERCIAL OFFERS INCLUDING MAGAZINE SUBSCRIPTIONS, BOOKS, GENERAL MERCHANDISE, GIFT AND HEALTH CATALOGS.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee