The ALS Association

———- SRDS UPDATED/CONFIRMED ———-
Jun 28, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: May 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe70,065*$75.00
12 month donors 5.00+31,747$85.00
12 month donors 10.00+30,687+10.00
24 month donors 5.00+54,824$80.00
24 month donors 10.00+53,216+10.00
36 month donors 5.00+70,065$75.00
36 month donors 10.00+68,094+10.00

(*) Consumer/non-political mailer, 75.00/M; non-reciprocal fee, plus 15.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
10.00+ Donors$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Gender$8.00Mextra
Key Coding$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors to the ALS Association.
62% male, 35% female.
Average unit of sale $32.

———- DATACARD DESCRIPTION ———-
THE ALS ASSOCIATION MISSION – TO LEAD THE FIGHT TO CURE AND TREAT ALS THROUGH GLOBAL CUTTING-EDGE RESEARCH, AND TO EMPOWER PEOPLE WITH LOU GEHRIG’S DISEASE AND THEIR FAMILIES TO LIVE FULLER LIVES BY PROVIDING THEM WITH COMPASSIONATE CARE AND SUPPORT.
THESE GENEROUS AND COMPASSIONATE DONORS GIVE TO THE ALS ASSOCIATION TO AID PEOPLE WITH ALS AND THEIR FAMILIES TO HELP IMPROVE THEIR QUALITY OF LIFE. ADDITIONALLY THEY SUPPORT THE SCIENTIFIC AND MEDICAL RESEARCH PROGRAMS THAT ARE UNDERWAY AS THEY SEARCH FOR A CURE FOR THIS DEBILITATING DISEASE. THE ALS ASSOCIATION DIRECT MAIL DONORS ARE PROVEN PROSPECTS FOR A WIDE VARIETY OF PHILANTHROPIC CAUSES SUCH AS MEDICAL RESEARCH, HUMANITARIAN, CHILDREN’S, INTERNATIONAL RELIEF AND MORE. ADDITIONALLY THESE DONORS WHO GIVE AN AVERAGE OF $32.00 ARE EXCELLENT TARGETS FOR COMMERCIAL OFFERS INCLUDING MAGAZINE SUBSCRIPTIONS, BOOKS, GENERAL MERCHANDISE, GIFT AND HEALTH CATALOGS.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee