The Bradford Exchange

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,745,631*$105.00
1 month hotline99,852+20.00
3 month hotline281,666+15.00
6 month hotline476,936+10.00
12 month buyers970,777+5.00
Canadian 24 mos. universe90,981$125.00

(*) Fundraising/publishing, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$35.00Mextra
50.00+ Buyers$25.00Mextra
75.00+ Buyers$30.00Mextra
Gender$8.00Mextra
1 Month Recency$20.00Mextra
3 Month Recency$15.00Mextra
6 Month Recency$10.00Mextra
12 Month Recency$5.00Mextra
Multi-buyers$11.00Mextra
SCF$8.00Mextra
Single Buyers$11.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$1.00Mextra
Zip Set Up$50.00fee
Demographics$16.00Mextra
Lifestyle & Interests$16.00Mextra
Donors$16.00Mextra
Child Age$16.00Mextra
Run Charge$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Collectors who buy limited-edition collectibles.
28% male, 66% female; average age 61.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
THE BRADFORD EXCHANGE IS YOUR PREMIERE DESTINATION FOR A VAST ARRAY OF UNIQUE, LIMITED-EDITION COLLECTIBLES AND FINE GIFTS THAT OFFER AN EXCEPTIONALLY HIGH LEVEL OF ARTISTRY, INNOVATION AND ENDURING VALUE. THE BRADFORD EXCHANGE HAS OFFERED UNIQUE TREASURES SINCE 1973. SHOWCASING THE WORK OF SKILLED ARTISTS, EACH PIECE IS A BRADFORD EXCHANGE EXCLUSIVE. BRADFORD MAINTAINS A REPUTATION OF EXCELLENCE AND TRENDSETTING IN THE COLLECTIBLES WORLD.
AVERAGE INCOME $60,000.00

SRDS Classification
USAConsumer520ACollectibles

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cheshire Labels, 4-up$8.00Mextra
Pressure Sensitive Labels$6.00Mextra
E-mail$50.00fee