The Bradford Exchange

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,745,631 *$105.00
1 month hotline 99,852 +20.00
3 month hotline 281,666 +15.00
6 month hotline 476,936 +10.00
12 month buyers 970,777 +5.00
Canadian 24 mos. universe 90,981 $125.00

(*) Fundraising/publishing, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $35.00 M extra
50.00+ Buyers $25.00 M extra
75.00+ Buyers $30.00 M extra
Gender $8.00 M extra
1 Month Recency $20.00 M extra
3 Month Recency $15.00 M extra
6 Month Recency $10.00 M extra
12 Month Recency $5.00 M extra
Multi-buyers $11.00 M extra
SCF $8.00 M extra
Single Buyers $11.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $1.00 M extra
Zip Set Up $50.00 fee
Demographics $16.00 M extra
Lifestyle & Interests $16.00 M extra
Donors $16.00 M extra
Child Age $16.00 M extra
Run Charge $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Collectors who buy limited-edition collectibles.
28% male, 66% female; average age 61.
Average unit of sale $60.

———- DATACARD DESCRIPTION ———-
THE BRADFORD EXCHANGE IS YOUR PREMIERE DESTINATION FOR A VAST ARRAY OF UNIQUE, LIMITED-EDITION COLLECTIBLES AND FINE GIFTS THAT OFFER AN EXCEPTIONALLY HIGH LEVEL OF ARTISTRY, INNOVATION AND ENDURING VALUE. THE BRADFORD EXCHANGE HAS OFFERED UNIQUE TREASURES SINCE 1973. SHOWCASING THE WORK OF SKILLED ARTISTS, EACH PIECE IS A BRADFORD EXCHANGE EXCLUSIVE. BRADFORD MAINTAINS A REPUTATION OF EXCELLENCE AND TRENDSETTING IN THE COLLECTIBLES WORLD.
AVERAGE INCOME $60,000.00

SRDS Classification
USA Consumer 520A Collectibles

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cheshire Labels, 4-up $8.00 M extra
Pressure Sensitive Labels $6.00 M extra
E-mail $50.00 fee