The Bradford Group – Collectors Group Donors By Cause

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 860,489 *$105.00
1 month hotline 54,401 +20.00
   3 month hotline 139,025 +15.00
   6 month hotline 228,457 +10.00
12 month buyers 471,218 +5.00

(*) Fundraising/publishing, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $35.00 M extra
75.00+ Buyers $30.00 M extra
50.00+ Buyers $25.00 M extra
1 Month Recency $20.00 M extra
2 Month Recency $15.00 M extra
3 Month Recency $15.00 M extra
6 Month Recency $10.00 M extra
12 Month Recency $5.00 M extra
Gender $8.00 M extra
Multi Buyers $11.00 M extra
Single Buyers $11.00 M extra
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Adult Age $16.00 M extra
Household Income $16.00 M extra
Child Age $16.00 M extra
Interest $16.00 M extra
Ailments $16.00 M extra
Ethnicity $16.00 M extra
Key Coding $1.00 M extra
Zip Set Up $50.00 fee
Run Charge $10.00 M extra
Donors $16.00 M extra
PBS/NPR Donors $16.00 M extra
———- SUMMARY DESCRIPTION ———-
Donors who are avid collectors that are buying for themselves or purchasing a memorable gift.
23% male, 70% female; average age 60.
Average unit of sale $39.75.

———- DATACARD DESCRIPTION ———-
NON-PROFITS ARE THE FASTEST GROWING MARKET UTILIZING. THE BRADFORD GROUP FILES. INFOGROUP’S ADVANCED ENHANCEMENT ELEMENTS HAVE IDENTIFIED THE THE BRADFORD GROUP’S DONORS BY CAUSE TO ENSURE YOU REACH YOUR TARGET AUDIENCE. THIS RESPONSIVE FILE OF COLLECTORS IS COMPOSED OF BUYERS FROM THE BRADFORD EXCHANGE, THE ASHTON-DRAKE GALLERIES, AND THE HAMILTON COLLECTION. COMBINED, THESE BRANDS OFFER A VAST ARRAY OF UNIQUE, LIMITED-EDITION COLLECTIBLES, AND THE GIFTS. THE BRADFORD GROUP MAINTAINS A REPUTATION OF EXCELLENCE AND TRENDSETTING IN THE COLLECTIBLES WORLD.
THESE AVID COLLECTORS ARE BUYING FOR THEMSELVES OR PURCHASING A MEMORABLE GIFT. THESE BUYERS ARE SELECTABLE BY INFOGROUP’S ADVANCED ENHANCEMENT ELEMENTS. THESE ARE EXCEPTIONAL PROSPECTS FOR GENERAL MERCHANDISE, GIFT, APPAREL, FINANCIAL, INSURANCE, FUNDRAISING, PUBLISHING, AND CONTINUITY OFFERS.
AVERAGE INCOME: $61,000.00; 70% MARRIED; 55% MULTI-BUYERS

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee