The Bradford Group – Collectors Group Donors By Cause

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe860,489*$105.00
1 month hotline54,401+20.00
   3 month hotline139,025+15.00
   6 month hotline228,457+10.00
12 month buyers471,218+5.00

(*) Fundraising/publishing, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$35.00Mextra
75.00+ Buyers$30.00Mextra
50.00+ Buyers$25.00Mextra
1 Month Recency$20.00Mextra
2 Month Recency$15.00Mextra
3 Month Recency$15.00Mextra
6 Month Recency$10.00Mextra
12 Month Recency$5.00Mextra
Gender$8.00Mextra
Multi Buyers$11.00Mextra
Single Buyers$11.00Mextra
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Adult Age$16.00Mextra
Household Income$16.00Mextra
Child Age$16.00Mextra
Interest$16.00Mextra
Ailments$16.00Mextra
Ethnicity$16.00Mextra
Key Coding$1.00Mextra
Zip Set Up$50.00fee
Run Charge$10.00Mextra
Donors$16.00Mextra
PBS/NPR Donors$16.00Mextra
———- SUMMARY DESCRIPTION ———-
Donors who are avid collectors that are buying for themselves or purchasing a memorable gift.
23% male, 70% female; average age 60.
Average unit of sale $39.75.

———- DATACARD DESCRIPTION ———-
NON-PROFITS ARE THE FASTEST GROWING MARKET UTILIZING. THE BRADFORD GROUP FILES. INFOGROUP’S ADVANCED ENHANCEMENT ELEMENTS HAVE IDENTIFIED THE THE BRADFORD GROUP’S DONORS BY CAUSE TO ENSURE YOU REACH YOUR TARGET AUDIENCE. THIS RESPONSIVE FILE OF COLLECTORS IS COMPOSED OF BUYERS FROM THE BRADFORD EXCHANGE, THE ASHTON-DRAKE GALLERIES, AND THE HAMILTON COLLECTION. COMBINED, THESE BRANDS OFFER A VAST ARRAY OF UNIQUE, LIMITED-EDITION COLLECTIBLES, AND THE GIFTS. THE BRADFORD GROUP MAINTAINS A REPUTATION OF EXCELLENCE AND TRENDSETTING IN THE COLLECTIBLES WORLD.
THESE AVID COLLECTORS ARE BUYING FOR THEMSELVES OR PURCHASING A MEMORABLE GIFT. THESE BUYERS ARE SELECTABLE BY INFOGROUP’S ADVANCED ENHANCEMENT ELEMENTS. THESE ARE EXCEPTIONAL PROSPECTS FOR GENERAL MERCHANDISE, GIFT, APPAREL, FINANCIAL, INSURANCE, FUNDRAISING, PUBLISHING, AND CONTINUITY OFFERS.
AVERAGE INCOME: $61,000.00; 70% MARRIED; 55% MULTI-BUYERS

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee