The Company Store – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 127,000 $115.00
30 day buyers 6,611 +26.00
3 month buyers 15,818 +21.00
6 month buyers 38,020 +16.00
12 month buyers 63,500 +11.00
24 month buyers 127,000 $115.00
12 month internet buyers 206,295 $150.00
Genesis enhancements: (Presence of children)
   0-2 111,077 +11.00
   3-5 166,978 +11.00
   6-10 201,474 +11.00
   11-15 72,161 +11.00
   16-17 35,115 +11.00
Genesis enhancements: (Household income)
   0-19K 39,778 +11.00
   20K – 49K 230,259 +11.00
   50K-75K 336,324 +11.00
   75K-100K 331,952 +11.00
   101K-149K 464,124 +11.00
   150K-249K 111,187 +11.00
   250K+ 47,522 +11.00
Head of household age:
   25-34 141,548 +11.00
   35-44 374,658 +11.00
   45-54 303,614 +11.00
   55-64 266,993 +11.00
   65-74 130,272 +11.00
   75+ 71,106 +11.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $32.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
2+Zips $5.00 M extra
3 Month Hotline $21.00 M extra
6 Month Hotline $16.00 M extra
Genesis Enhancement $11.00 M extra
Children’s Merchandise $21.00 M extra
Credit Card $7.00 M extra
Ethnic/Enthnicity $10.00 M extra
Gender $6.00 M extra
Member On Member $8.00 M extra
Monthly Hotline $26.00 M extra
Multibuyers $11.00 M extra
Omit Housefile $50.00 fee
Religion/Religious $10.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $3.50 M extra
Run Charge $8.00 M extra
Genesis Products Attribute Fee (50.00 Min.)datalogix Participants Only) $8.00 M extra
Genesis Demographics & Lifestyle Attributes(50.00min.) $7.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from The Company Store.
8% male, 92% female; ages 35-54.
Average unit of sale $155.

———- DATACARD DESCRIPTION ———-
THE COMPANY STORE CATALOG IS THE LEADING SOURCE OF WORLD FAMOUS DOWN COMFORTERS AND PILLOWS, DESIGNER ENSEMBLES, FLANNEL SHEET SETS, DUVET COVERS, AND CHILDREN’S DESIGNS. THIS BEAUTIFUL CATALOG ALSO FEATURES WINDOW TREATMENTS, GIFTS AND OTHER HOME DECOR HOME DECOR ACCESSORIES. THESE BUYERS ARE EDUCATED, AFFLUENT HOMEOWNERS WITH DISCRETIONARY INCOME. GENESIS IS POWERED BY 4CITE AND USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! GENESIS OFFERS NUMEROUS RFMP SELECTS, ANALYTICAL MODELS, AND COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS AND A GENESIS DIRECTIONAL RESPONSE ANALYSIS CAN HELP YOU BETTER TARGET POTENTIL CUSTOMERS
ENHANCED DEMOGRAPHIC DATA AVAILABLE – $11/M.
81% HOMEOWNERS
37% PRESENCE OF CHILDREN
70% MARRIED
AVERAGE INCOME: $90,000

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee