The Company Store – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe127,000$115.00
30 day buyers6,611+26.00
3 month buyers15,818+21.00
6 month buyers38,020+16.00
12 month buyers63,500+11.00
24 month buyers127,000$115.00
12 month internet buyers206,295$150.00
Genesis enhancements: (Presence of children)
   0-2111,077+11.00
   3-5166,978+11.00
   6-10201,474+11.00
   11-1572,161+11.00
   16-1735,115+11.00
Genesis enhancements: (Household income)
   0-19K39,778+11.00
   20K – 49K230,259+11.00
   50K-75K336,324+11.00
   75K-100K331,952+11.00
   101K-149K464,124+11.00
   150K-249K111,187+11.00
   250K+47,522+11.00
Head of household age:
   25-34141,548+11.00
   35-44374,658+11.00
   45-54303,614+11.00
   55-64266,993+11.00
   65-74130,272+11.00
   75+71,106+11.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$32.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$27.00Mextra
2+Zips$5.00Mextra
3 Month Hotline$21.00Mextra
6 Month Hotline$16.00Mextra
Genesis Enhancement$11.00Mextra
Children’s Merchandise$21.00Mextra
Credit Card$7.00Mextra
Ethnic/Enthnicity$10.00Mextra
Gender$6.00Mextra
Member On Member$8.00Mextra
Monthly Hotline$26.00Mextra
Multibuyers$11.00Mextra
Omit Housefile$50.00fee
Religion/Religious$10.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$6.00Mextra
Key Coding$3.50Mextra
Run Charge$8.00Mextra
Genesis Products Attribute Fee (50.00 Min.)datalogix Participants Only)$8.00Mextra
Genesis Demographics & Lifestyle Attributes(50.00min.)$7.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from The Company Store.
8% male, 92% female; ages 35-54.
Average unit of sale $155.

———- DATACARD DESCRIPTION ———-
THE COMPANY STORE CATALOG IS THE LEADING SOURCE OF WORLD FAMOUS DOWN COMFORTERS AND PILLOWS, DESIGNER ENSEMBLES, FLANNEL SHEET SETS, DUVET COVERS, AND CHILDREN’S DESIGNS. THIS BEAUTIFUL CATALOG ALSO FEATURES WINDOW TREATMENTS, GIFTS AND OTHER HOME DECOR HOME DECOR ACCESSORIES. THESE BUYERS ARE EDUCATED, AFFLUENT HOMEOWNERS WITH DISCRETIONARY INCOME. GENESIS IS POWERED BY 4CITE AND USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! GENESIS OFFERS NUMEROUS RFMP SELECTS, ANALYTICAL MODELS, AND COMPREHENSIVE DEMOGRAPHIC SELECTIONS. CALL TO INQUIRE HOW GENESIS ENHANCED SELECTS AND A GENESIS DIRECTIONAL RESPONSE ANALYSIS CAN HELP YOU BETTER TARGET POTENTIL CUSTOMERS
ENHANCED DEMOGRAPHIC DATA AVAILABLE – $11/M.
81% HOMEOWNERS
37% PRESENCE OF CHILDREN
70% MARRIED
AVERAGE INCOME: $90,000

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee