The Economist – DonorBase

———- SRDS UPDATED/CONFIRMED ———-
Jun 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

SelectionsCountsPrice per/M
Total universe194,774*$110.00
6 month subscribers who have donated24,950$110.00
   3 month subscribers who have donated11,241$110.00
Charitable Categories:
   Animal Welfare15,500$110.00
   Arts/Culture14,030$110.00
   Environmental51,660$110.00
   Health/Disease99,235$110.00
   Humanitarian/Social27,745$110.00
   International Relifed50,800$110.00
   Public Benefit57,630$110.00

(*) DonorBase, plus 30.00/M; health/disease non-profit rate, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Key Coding$2.00Mextra
Reuse (5,000 Min.)$75.00Mextra
———- SUMMARY DESCRIPTION ———-
The Economist subscribers who have been matched against DonorBase to identify those who have donated to various charitable causes.
62% male, 23% female; average age 48.
Average unit of sale $138.

———- DATACARD DESCRIPTION ———-
THE ECONOMIST SUBSCRIBER IS AMBITIOUS AND PASSIONATE – THEY ARE PIONEERS, CATALYSTS…INFLUENCERS. THESE SAME ATTRIBUTES THAT MAKE THEM SO DYNAMIC IN THE WORKPLACE, CARRY OVER INTO THEIR PERSONAL LIVES, AND INTO THEIR INTERACTIONS WITH THEIR FAMILIES AND FRIENDS. THEY USE THIS INFLUENCE TO ENCOURAGE FRIENDS TO DONATE TO THE CAUSES THEY ARE PASSIONATE ABOUT. THESE CHARITABLE SUBSCRIBERS HAVE BEEN MATCHED AGAINST DONORBASE TO IDENTIFY DONORS TO SPECIFIC CAUSES.
AVERAGE INCOME: $249,867.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee