The Economist – DonorBase

———- SRDS UPDATED/CONFIRMED ———-
Jun 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 7,500.

Selections Counts Price per/M
Total universe 194,774 *$110.00
6 month subscribers who have donated 24,950 $110.00
   3 month subscribers who have donated 11,241 $110.00
Charitable Categories:
   Animal Welfare 15,500 $110.00
   Arts/Culture 14,030 $110.00
   Environmental 51,660 $110.00
   Health/Disease 99,235 $110.00
   Humanitarian/Social 27,745 $110.00
   International Relifed 50,800 $110.00
   Public Benefit 57,630 $110.00

(*) DonorBase, plus 30.00/M; health/disease non-profit rate, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
Reuse (5,000 Min.) $75.00 M extra
———- SUMMARY DESCRIPTION ———-
The Economist subscribers who have been matched against DonorBase to identify those who have donated to various charitable causes.
62% male, 23% female; average age 48.
Average unit of sale $138.

———- DATACARD DESCRIPTION ———-
THE ECONOMIST SUBSCRIBER IS AMBITIOUS AND PASSIONATE – THEY ARE PIONEERS, CATALYSTS…INFLUENCERS. THESE SAME ATTRIBUTES THAT MAKE THEM SO DYNAMIC IN THE WORKPLACE, CARRY OVER INTO THEIR PERSONAL LIVES, AND INTO THEIR INTERACTIONS WITH THEIR FAMILIES AND FRIENDS. THEY USE THIS INFLUENCE TO ENCOURAGE FRIENDS TO DONATE TO THE CAUSES THEY ARE PASSIONATE ABOUT. THESE CHARITABLE SUBSCRIBERS HAVE BEEN MATCHED AGAINST DONORBASE TO IDENTIFY DONORS TO SPECIFIC CAUSES.
AVERAGE INCOME: $249,867.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee