The Economist

———- SRDS UPDATED/CONFIRMED ———-
Jun 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 503,738 *$155.00
3 month subscribers 158,298 +15.00
   1 month subscribers 55,334 +20.00
Gift givers 7,699 +10.00
Digital subscribers@ postal address 67,283 +25.00
Business address 45,600 $155.00
12 month expires 277,883 $100.00

(*) Fundraiser rate, 110.00/M; health/disease non profit rate, 70.00/M; consumer catalog rate, 95.00/M; financial/investment rate, 180.00/M
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotline $20.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
Age $15.00 M extra
Business Address $20.00 M extra
Change Of Address $14.00 M extra
Digital Subs @ Postal $25.00 M extra
Gender $10.00 M extra
Gift Giver $10.00 M extra
Home Address $15.00 M extra
Income Select $15.00 M extra
Lifestyle $15.00 M extra
Paid $10.00 M extra
SCF $10.00 M extra
Source $14.00 M extra
State $10.00 M extra
Zip $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Executives in business, finance and government who subscribe or formerly subscribed to The Economist.
62% male, 23% female.
Average unit of sale $138.

———- DATACARD DESCRIPTION ———-
THE ECONOMIST IS READ BY MORE OF THE WORLD’S POLITICAL AND BUSINESS LEADERS THAN ANY OTHER MAGAZINE. SUBSCRIBERS ARE PIONEER, CATALYSTS, AND AMBITIOUS BUILDERS OF COMPANIES. RESPECTED AS “IDEAS PEOPLE” WITHIN THEIR ORGANIZATIONS, THEY BRING NEW CONCEPTS TO LIFE THROUGH DECISIVE LEADERSHIP. READERS CITE THE MAGAZINE’S ACCURATE, INCISIVE WRITING AND ITS LACK OF PARTISANSHIP AS REASONS FOR SUBSCRIBING AND RENEWING.
AVERAGE INCOME: $249,867.00

SRDS Classification
USA Business 45 Business Executives

———- LIST SOURCE ———-

Source Note
Direct Mail Sold