The Economist

———- SRDS UPDATED/CONFIRMED ———-
Jun 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe503,738*$155.00
3 month subscribers158,298+15.00
   1 month subscribers55,334+20.00
Gift givers7,699+10.00
Digital subscribers@ postal address67,283+25.00
Business address45,600$155.00
12 month expires277,883$100.00

(*) Fundraiser rate, 110.00/M; health/disease non profit rate, 70.00/M; consumer catalog rate, 95.00/M; financial/investment rate, 180.00/M
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotline$20.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
Age$15.00Mextra
Business Address$20.00Mextra
Change Of Address$14.00Mextra
Digital Subs @ Postal$25.00Mextra
Gender$10.00Mextra
Gift Giver$10.00Mextra
Home Address$15.00Mextra
Income Select$15.00Mextra
Lifestyle$15.00Mextra
Paid$10.00Mextra
SCF$10.00Mextra
Source$14.00Mextra
State$10.00Mextra
Zip$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Executives in business, finance and government who subscribe or formerly subscribed to The Economist.
62% male, 23% female.
Average unit of sale $138.

———- DATACARD DESCRIPTION ———-
THE ECONOMIST IS READ BY MORE OF THE WORLD’S POLITICAL AND BUSINESS LEADERS THAN ANY OTHER MAGAZINE. SUBSCRIBERS ARE PIONEER, CATALYSTS, AND AMBITIOUS BUILDERS OF COMPANIES. RESPECTED AS “IDEAS PEOPLE” WITHIN THEIR ORGANIZATIONS, THEY BRING NEW CONCEPTS TO LIFE THROUGH DECISIVE LEADERSHIP. READERS CITE THE MAGAZINE’S ACCURATE, INCISIVE WRITING AND ITS LACK OF PARTISANSHIP AS REASONS FOR SUBSCRIBING AND RENEWING.
AVERAGE INCOME: $249,867.00

SRDS Classification
USABusiness45Business Executives

———- LIST SOURCE ———-

SourceNote
Direct MailSold