The J. Peterman Company

———- SRDS UPDATED/CONFIRMED ———-
Jun 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Universe 197,321 *$120.00
   3 month buyers 20,896 *+15.00
   6 month buyers 44,514 *+10.00
   12 month buyers 75,281 *+5.00
Publisher/fundraiser rate 197,321 *+75.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Dollar Selects – Cumulative Purchase:
100.00+ Buyers $30.00 M extra
150.00+ Buyers $40.00 M extra
200.00+ Buyers $55.00 M extra
50.00+ Buyers $25.00 M extra
Average Purchase Amount $16.00 M extra
Last Purchase Amount $16.00 M extra
Gender $6.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of men’s and women’s apparel and other unusual merchandise.
31% male, 64% female; average age 45.
Average unit of sale $185.

———- DATACARD DESCRIPTION ———-
THESE MAIL ORDERS BUYERS ARE LOOKING FOR THE HIGH-QUALITY FACTUAL ROMANTIC CLOTHING AND MERCHANDISE PETERMAN IS KNOWN FOR. AVERAGE AGE IS 45 AND INCOME IS $100,000+ FOR THESE WEALTHY BUYERS. THE J. PETERMAN CATALOG CONTAINS DRESSES, BLOUSES, CAFTANS AND ENSEMBLES THAT STIMULATE THE EXOTIC SENSES WHICH ARE SOMETIMES SUPPRESSED IN THE RAPID ENVIRONMENT OF TODAY’S WORLD. STEP BACK IN TIME TO A MORE LEISURELY PACE, A MORE ROMANTIC AND VINTAGE ERA, BY STROLLING THROUGH THE PETERMAN CATALOG. THE DISTINCTIVE CHRONICLES AND EXCEPTIONAL ITEMS OPEN THE MIND TO UNIQUE PEOPLE, TIMES AND PLACES. WOMEN’S APPAREL AND CLOTHING, ANTIQUES, MEN’S APPAREL, VESTS, SHIRTS AND ACCESSORIES ARE ALL PROMINENTLY FEATURED IN THIS ONE-OF-A-KIND CATALOG.
AVERAGE INCOME $100,000+

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $75.00 fee