The Nation Magazine Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 70,885 $85.00
3 month donors 23,359 *$85.00
   6 month donors 35,341 *$85.00
   12 month donors 48,215 *$85.00
24 month donors 70,885 *$85.00
Apogee enhancement:
12 month donations to specific causes:
   Arts/culture 2,420 +15.00
   Catholic social services 6,703 +15.00
   Children’s health 2,824 +15.00
   Domestic relief 5,152 +15.00
   Ethnic 3,633 +15.00
   Health/disease specific 8,487 +15.00
   International relief 9,021 +15.00
   Liberal causes 31,412 +15.00
   Nature/wildlife/environmental 21,842 +15.00
   Social services 6,586 +15.00
   Veterans assistance 6,111 +15.00

(*) 15.00/M Apogee Enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Apogee Enhancement $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Nation magazine subscribers who are donors and Apogee members.
34% female; average age 70.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
THE NATION IS NOW OPTIMIZED FRO FUNDRAISING APPEALS. PINPOINT THE NATION DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
WITH INVESTIGATIVE REPORTING, THOUGHTFUL ANALYSIS AND INCISIVE COMMENTARY, THE NATION COVERS THE ECONOMY, ENERGY, HEALTHCARE, SCIENCE, LAW, DEFENSE, CULTURE AND MORE. REGULAR CONTRIBUTORS REPRESENT A WHO’S WHO OF TODAY’S BEST WRITERS AND THINKERS: KATRINA VANDEN HEUVEL, JOSEPH STIGLITZ, MELISSA HARRIS-PERRY, LAURA FLANDERS, CHRIS HAYES, BILL MCKIBBEN, ERIC ALTERMAN, KATHA POLLITT, JOHN NICHOLS, DAVE ZIRIN, NAOMI KLEIN, AND MANY MORE.
ACCORDING TO OUR MOST RECENT MRI STUDY, SUBSCRIBERS SHOW EXTRAORDINARY ENGAGEMENT: 76.1% HAVE WRITTEN OR CALLED A POLITICIAN; 64.7% HAVE DONATED TO A POLITICAL PARTY; 41.7% HAVE BEEN ACTIVE MEMBERS OF GROUPS THAT TRY TO INFLUENCE PUBLIC POLICY, AND 17.5% SERVE ON A BOARD OF DIRECTORS. THE NATION HAS MORE TWITTER FOLLOWERS THAN EITHER THE DNC OR THE RNC.
SUBSCRIBER PROFILE:
VOTED IN A LOCAL, STATE OR FEDERAL ELECTION IN THE LAST 12 MONTHS: 81.7%
MEDIAN HOUSEHOLD INCOME: $89,600.00
ATTENDED COLLEGE: 98%
GRADUATED COLLEGE OR HOLD ADVANED DEGREES: 82.7%
MEDIAN NET WORTH: $479,600.00
POLITICAL OUTLOOK: 97% LIBERAL
PROFESSIONAL/MANAGERIAL: 75.7%

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee