The Nation Magazine Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe70,885$85.00
3 month donors23,359*$85.00
   6 month donors35,341*$85.00
   12 month donors48,215*$85.00
24 month donors70,885*$85.00
Apogee enhancement:
12 month donations to specific causes:
   Arts/culture2,420+15.00
   Catholic social services6,703+15.00
   Children’s health2,824+15.00
   Domestic relief5,152+15.00
   Ethnic3,633+15.00
   Health/disease specific8,487+15.00
   International relief9,021+15.00
   Liberal causes31,412+15.00
   Nature/wildlife/environmental21,842+15.00
   Social services6,586+15.00
   Veterans assistance6,111+15.00

(*) 15.00/M Apogee Enhancement fee applies and covers all Apogee selects.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Apogee Enhancement$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Nation magazine subscribers who are donors and Apogee members.
34% female; average age 70.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
THE NATION IS NOW OPTIMIZED FRO FUNDRAISING APPEALS. PINPOINT THE NATION DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
WITH INVESTIGATIVE REPORTING, THOUGHTFUL ANALYSIS AND INCISIVE COMMENTARY, THE NATION COVERS THE ECONOMY, ENERGY, HEALTHCARE, SCIENCE, LAW, DEFENSE, CULTURE AND MORE. REGULAR CONTRIBUTORS REPRESENT A WHO’S WHO OF TODAY’S BEST WRITERS AND THINKERS: KATRINA VANDEN HEUVEL, JOSEPH STIGLITZ, MELISSA HARRIS-PERRY, LAURA FLANDERS, CHRIS HAYES, BILL MCKIBBEN, ERIC ALTERMAN, KATHA POLLITT, JOHN NICHOLS, DAVE ZIRIN, NAOMI KLEIN, AND MANY MORE.
ACCORDING TO OUR MOST RECENT MRI STUDY, SUBSCRIBERS SHOW EXTRAORDINARY ENGAGEMENT: 76.1% HAVE WRITTEN OR CALLED A POLITICIAN; 64.7% HAVE DONATED TO A POLITICAL PARTY; 41.7% HAVE BEEN ACTIVE MEMBERS OF GROUPS THAT TRY TO INFLUENCE PUBLIC POLICY, AND 17.5% SERVE ON A BOARD OF DIRECTORS. THE NATION HAS MORE TWITTER FOLLOWERS THAN EITHER THE DNC OR THE RNC.
SUBSCRIBER PROFILE:
VOTED IN A LOCAL, STATE OR FEDERAL ELECTION IN THE LAST 12 MONTHS: 81.7%
MEDIAN HOUSEHOLD INCOME: $89,600.00
ATTENDED COLLEGE: 98%
GRADUATED COLLEGE OR HOLD ADVANED DEGREES: 82.7%
MEDIAN NET WORTH: $479,600.00
POLITICAL OUTLOOK: 97% LIBERAL
PROFESSIONAL/MANAGERIAL: 75.7%

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee