The Nation Magazine

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe110,721*$105.00
Active Subscribers110,721$105.00
Direct to publisher103,874+10.00
Paid subscribers87,581+5.00
3 month hotline21,401+10.00
   6 month Hotline52,614+5.00
   12 month active subscribers91,778+10.00
Former subscribers/expires187,582$70.00

(*) Fundraiser rate, 85.00/M; catalog rate, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
1 Month Hotlne$15.00Mextra
3 Month Hotline$10.00Mextra
6 Month Hotline$5.00Mextra
Business Address$5.00Mextra
Change Of Address$10.00Mextra
DTP$10.00Mextra
Gender$5.00Mextra
Paid$10.00Mextra
Renewals$10.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
P.O. Box (omit/Select)$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine that covers the economy, energy, healthcare, science, law, defense, culture and more.
57% male, 34% female; average age 60.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
INVESTIGATIVE REPORTING, THOUGHTFUL ANALYSIS AND INCISIVE COMMENTARY THE NATION COVERS THE ECONOMY, ENERGY, HEALTHCARE, SCIENCE,LAW, DEFENSE, CULTURE AND MORE.
REGULAR CONTRIBUTORS REPRESENT A WHO’S WHO OF TODAY’S BEST WRITERS AND THINKERS: JEREMY SCAHILL; CHRIS HEDGES; KATRINA VANDEN HEUVEL; JOSEPH STIGLITZ; MELISSA HARRIS-PERRY; LAURA FLANDERS; E.L. DOCTOROW; CHRIS HAYES; BILL MCKIBBEN; JOHN NICHOLS; DAVE ZIRIN; NAOMI KLEIN AND MAY MORE.
ACCORDING TO A 2012 MRI STUDY SUBSCRIBERS SHOW EXTRAORDINARY ENGAGEMENT: 76.1% HAVE WRITTEN OR CALLED A POLITICIAN; 64.7% HAVE DONATED TO A POLITICAL PARTY; 41.7% HAVE BEEN AN ACTIVE MEMBER OF A GROUP THAT TRIES TO INFLUENCE PUBLIC POLICY AND 17.5% SERVE ON A BOARD OF DIRECTORS. THE NATION HAS MORE TWITTER FOLLOWERS THAN EITHER THE DNC OR THE RNC.
PROFILE:
VOTED IN A LOCAL, STATE OR FEDERAL ELECTION IN THE LAST 12 MONTHS: 81/7%
MEDIAN HOUSEHOLD INCOME: $89,600
ATTENDED COLLEGE: 98%
GRADUATED COLLEGE OR HOLD ADVANCED DEGREES: 82.7%
MEDIAN NET WORTH: $479,600
POLITICAL OUTLOOK: 97% LIBERAL
PROFESSIONAL/MANAGERIAL: 74.7%

SRDS Classification
USAConsumer564Magazines (General)

———- LIST SOURCE ———-

SourceNote
Direct Response
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$50.00fee
E-mail$50.00fee