The Nation Magazine

———- SRDS UPDATED/CONFIRMED ———-
Aug 22, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 110,721 *$105.00
Active Subscribers 110,721 $105.00
Direct to publisher 103,874 +10.00
Paid subscribers 87,581 +5.00
3 month hotline 21,401 +10.00
   6 month Hotline 52,614 +5.00
   12 month active subscribers 91,778 +10.00
Former subscribers/expires 187,582 $70.00

(*) Fundraiser rate, 85.00/M; catalog rate, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
1 Month Hotlne $15.00 M extra
3 Month Hotline $10.00 M extra
6 Month Hotline $5.00 M extra
Business Address $5.00 M extra
Change Of Address $10.00 M extra
DTP $10.00 M extra
Gender $5.00 M extra
Paid $10.00 M extra
Renewals $10.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
P.O. Box (omit/Select) $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a magazine that covers the economy, energy, healthcare, science, law, defense, culture and more.
57% male, 34% female; average age 60.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
INVESTIGATIVE REPORTING, THOUGHTFUL ANALYSIS AND INCISIVE COMMENTARY THE NATION COVERS THE ECONOMY, ENERGY, HEALTHCARE, SCIENCE,LAW, DEFENSE, CULTURE AND MORE.
REGULAR CONTRIBUTORS REPRESENT A WHO’S WHO OF TODAY’S BEST WRITERS AND THINKERS: JEREMY SCAHILL; CHRIS HEDGES; KATRINA VANDEN HEUVEL; JOSEPH STIGLITZ; MELISSA HARRIS-PERRY; LAURA FLANDERS; E.L. DOCTOROW; CHRIS HAYES; BILL MCKIBBEN; JOHN NICHOLS; DAVE ZIRIN; NAOMI KLEIN AND MAY MORE.
ACCORDING TO A 2012 MRI STUDY SUBSCRIBERS SHOW EXTRAORDINARY ENGAGEMENT: 76.1% HAVE WRITTEN OR CALLED A POLITICIAN; 64.7% HAVE DONATED TO A POLITICAL PARTY; 41.7% HAVE BEEN AN ACTIVE MEMBER OF A GROUP THAT TRIES TO INFLUENCE PUBLIC POLICY AND 17.5% SERVE ON A BOARD OF DIRECTORS. THE NATION HAS MORE TWITTER FOLLOWERS THAN EITHER THE DNC OR THE RNC.
PROFILE:
VOTED IN A LOCAL, STATE OR FEDERAL ELECTION IN THE LAST 12 MONTHS: 81/7%
MEDIAN HOUSEHOLD INCOME: $89,600
ATTENDED COLLEGE: 98%
GRADUATED COLLEGE OR HOLD ADVANCED DEGREES: 82.7%
MEDIAN NET WORTH: $479,600
POLITICAL OUTLOOK: 97% LIBERAL
PROFESSIONAL/MANAGERIAL: 74.7%

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Response
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
E-mail $50.00 fee