Hispanic Household Masterfile


———- SRDS UPDATED/CONFIRMED ———-

May 20, 2016


———- SELECTIONS WITH COUNTS ———-

Counts Thru: Not Provided
Minimum order 450.00 or 10,000.

Selections Counts Price per/M
Universe 11,860,874 $45.00


———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Phones $10.00 M extra
Age $5.00 M extra
Age Of Children $10.00 M extra
County $2.50 M extra
Dwelling Type $5.00 M extra
Ethnicity $5.00 M extra
Gender Of Child $10.00 M extra
Gender $5.00 M extra
Home Owner $5.00 M extra
Household Income Select $5.00 M extra
Length Of Residence $5.00 M extra
Marital Status $5.00 M extra
Number Of Children $10.00 M extra
Presence Of Children $10.00 M extra
SCF $2.50 M extra
Spoken Language $15.00 M extra
State $2.50 M extra
Zip $2.50 M extra


———- SUMMARY DESCRIPTION ———-
Hispanic households in the United States.


———- DATACARD DESCRIPTION ———-
ACCULIST HAS IDENTIFIED HISPANIC HOUSEHOLDS IN THE UNITED STATES. HISPANICS ARE THE FASTEST GROWING MINORITY GROUP IN THE U.S. WITH MORE THAN $300 BILLION IN BUYING POWER. HISPANIC HOUSEHOLDS RECEIVE AN AVERAGE OF 50 DIRECT MAIL PIECES PER YEAR, COMPARED TO 500 OR MORE IN THE GENERAL POPULATION. HISPANIC CONSUMERS AREN’T AS JADED AS THE GENERAL MARKET AND ARE MUCH MORE LIKELY TO READ AND RESPOND TO DIRECT MAIL. DEMOGRAPHIC DATA SUGGEST THAT DIRECT MAIL IS THE ONLY EFFECTIVE MARKETING MEDIUM TO ACCESS THIS LUCRATIVE MARKET. DON’T MISS OUT ON THIS TREMENDOUS OPPORTUNITY.
ACCULIST USES A RULE BASED ON A SYSTEM THAT APPLIES COMPUTER RULES FOR FIRST NAMES, SURNAMES, SURNAME PREFIXES AND SUFFIXES, AND GEOGRAPHIC CRITERIA IN A SPECIFIC ORDER TO IDENTIFY THE ETHNICITY, RELIGION AND LANGUAGE PREFERENCE OF AN INDIVIDUAL.
UNLIKE SYSTEMS USING EITHER EXACT SPELLING OF SURNAMES, OR MATCHING AGAINST NATIONWIDE LISTS PRE-CODED WITH SURNAMES, ACCULIST USES A COMPREHENSIVE ANALYSIS PROCESS THAT RESULTS IN BOTH A HIGHER MATCH RATE PERCENTAGE AND A HIGHER DEGREE OF ACCURACY, AS WELL AS A BROADER AND MORE PRECISE BREAKDOWN OF ETHNICITY/RELIGION/LANGUAGE PREFERENCE CLASSIFICATIONS. COMPETITORS MAY USE APPROACHES SIMILAR TO ACCULIST OR THEY MAY USE SIMPLE GEO-CODING SYSTEMS, BUT THEIR RESULTS ARE NOWHERE NEAR AS ROBUST.
WE IDENTIFY LANGUAGE PREFERENCE BY FIRST IDENTIFYING UNIQUE FIRST NAMES.

SRDS Classification
USA Consumer 586 Occupant & Resident


———- LIST SOURCE ———-

Source Note
Compiled


———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD Rom $100.00 fee
E-mail $50.00 fee


For information or to place an order, please contact David Kanter, List Manager
Phone: (805) 644-1966, ext. 107
Email: SALES@ACCULISTUSA.COM

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