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NewsPlanning for summer and fall campaignsNo matter whether you prospect via e-mail or direct mail in the winter, spring, summer, or fall, planning for success is always a given... Some Pros and Cons of Renting Names Through Databases There are numerous public and private multi-sourced databases on the market. Databases customarily represent hundreds of individual participants, including names from list compilers... Are Today’s E-Mail Lists Overpriced? In today’s marketplace, it is surprising that list owners and managers believe that e-mail list rentals should command a high premium over traditional direct mail lists. ARCHIVED NEWS > |
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