News Note:
FTC Ban on
"Robocalls"
Without Consumer OK
Takes Effect in September
Click Here for Details
Managed Lists:
New Mover List
Provides
Fresh Promotion Targets
Check the Data Card
Online Services:
Optimize Your Customer
Relationships With Custom
Modeling and Profiling
Find
Out More
AccuList Insights:
The USPS is
offering a
special 4th quarter volume
incentive on commercial
first-class mail based on
mailer threshold levels.
Internet users' clicks
on
display ads fell 50% in the
last two years. Only
8% of
users account for 85% of
clicks, per a study by
ComScore and Starcom.
Microsoft has introduced a
Mobile Behavioral Targeting
Solution to allow advertisers
to target ads to mobile
devices based on 100
audience segments.
After testing, Ford
Motor
Co. is launching a variable
data print strategy for direct
mail to send more than
1 million pieces annually.
Contact Us:
Please E-mail Comments
and
Suggestions to
katherine@acculistusa.com
AccuList USA
1891 Goodyear Ave., # 622
Ventura, CA 93003-6431
www.acculistusa.com
Phone: 877-505-4787
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Planning for 2010
Seeking Customer 'Engagement' Brings Back Old Memories
Since the inception of the
recession, many companies and non-profit organizations have reduced
their prospecting efforts, increased customer reactivation initiatives,
and reallocated strained budgets in favor of pay-per-click, social
networking and other forms of online advertising. Others have
sheepishly chosen the time-honored path to a quick and untimely demise:
namely, relying on house files for sustenance. What’s the story with
direct mail? It’s not on everyone’s radar, which is why it should be in
your budget next year.
To learn why, read more.
What’s Working
Mobile Marketing Hits New Growth Milestone
There are now
more than 100 m-commerce sites and mobile applications that enable consumers to shop and purchase via their mobile
devices. A total of 97 merchants operate 103 transaction mobile sites
and apps. Brand retailers lead the way: Apple Inc. operates two apps,
Foot Locker runs five sites, and Polo Ralph Lauren operates two sites.
Seven more e-tailers offer seven mobile websites or apps that do not
enable purchases but do allow browsing of catalogs and customer reviews.
Many others are rushing to ready a mobile presence for the holidays.
Click for details. As a result, mobile ad
spending continues
to gain momentum. Taking a middle position amid projections,
e-Marketer forecasts $416
million for 2009 and growth to $1.56 billion by 2013. Clearly, mobile
will be a staple of many marketing budgets.
What’s New
Social Media Ads
Top 2010 Marketing Agendas
A new study by the
Center for Media Research found that 56% of media buyers plan to buy ads
on social networks next year, almost equal to the 57% who plan to buy
email marketing ads. On average, 57% of the media budget is being
dedicated to nontraditional media next year. Not one to lag the trend,
Twitter has just amended the terms of its service to allow ads,
including targeted marketing. But marketers
will need to see social media ads differently from other online ads,
according to a recent study by the Lotame social ad network, which notes
the the lower click-through of banner ads on social media sites is
offset by a higher level of engagement than banners on content sites.
Indeed, social media is the biggest factor changing the ways marketers
approach customer engagement, declares a new survey from marketing
company Alterian.
Industry Survey
Will your direct mail budget increase in 2010
compared with 2009?
(Click one)
YES NO
Results of previous Industry Survey: Of
those responding, 64% planned to add/expand social media activity in the
second half of 2009.
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