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Planning for Winter Campaigns
Election Year Mailings — Seasonality on Steroids
Whether you are planning to mail before or after Election Day, your postal and e-mail campaigns need to be timed differently this year to maximize response rates and avoid needless competition for minds and hearts. To read on, click here.
What’s Working
Zip Code Models Can Find Gold in Muddy Response Streams
For direct marketers, the tight economy creates more interest in predictive modeling to boost results at the same or lower mail volume. Modeled co-op data is an option, but many response lists exist outside of the co-ops. While some shine without optimization, others need cherry-picking to go from marginal to profitable — and yet lack necessary demographics or firm-ographics. What to do? Consider a tried and true solution: the custom zip-code model.
Zip models are inexpensive to build, easy to apply, and completely “portable.” Call today to discuss your needs.
What’s New
Opt-in Text Messages Can Open New Doors to Sales
In today’s busy world, your customers rely on their cell phones to keep in touch. Now you can communicate through their new favorite medium and reach them via text messaging (SMS). AccuList USA can append up to 40% of your customer file with the cell phone numbers of individuals who have opted in to receive text messages. We can also help with prospecting SMS lists. Since this new medium is free of competitive clutter, we are seeing very promising results for diverse offers. Ask us how it can work for you!
Industry Survey
Does your company use text messaging in its marketing mix?
(Click one) YES NO
Results of previous poll: 70% plan e-mail prospecting in the next 6 months.
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