News Note:
Standard High-Density
Mail
Rates Decrease in July
Click Here for Details
Managed Lists:
Reach Highly Affluent
Collectors of Pop-Culture
Memorabilia and Toys
Check the Data Card
Online Services:
AccuList Joins
Market
Leaders in Offering Mobile
As Multi-Channel Booster
See
Expert Panel Advice
AccuList Insights:
Looking up:
85% of
marketers plan to increase
or maintain marketing
budgets for the rest of 2009,
according to a June survey
by StrongMail Systems.
Paid search isn't
always a
winner: A new Borrell
Associates study finds 50%
of firms buying local search
ads drop out after one year.
219 print catalogs added
e-commerce sites between
March 2008 and March
2009, per the 2009 National
Directory of Catalogs.
Contact Us:
Please E-mail Comments
and
Suggestions to
katherine@acculistusa.com
AccuList USA
1891 Goodyear Ave., # 622
Ventura, CA 93003-6431
www.acculistusa.com
Phone: 877-505-4787
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Planning for Fall Campaigns
Co-op Names May Not Be the Most Cost-Effective
Several major direct
marketers have abandoned list rentals in favor of sourcing names from
cooperative databases. Cooperative databases commingle buyer lists from
thousands of companies and optimize "their names." Co-ops use compiled
data to append lifestyle or demographic information to each
transactional record for modeling. One of the old wives' tales in the
list business is that co-op names are superior to individual files. The
fact is that co-op names are good and not so good. Individual
response lists with appropriate pre-selects can rival or outperform
their co-op cousins.
To learn why, read more.
What’s Working
Direct
Marketing Is Still a Key Driver of Online Success
Those e-commerce firms
who think they can save money and boost ROI by cutting direct marketing
dollars, take heed of the
following cautionary tale: InsWeb, the online insurance firm, slashed its direct marketing
budget by 70% between the first quarter of 2008 and the first quarter of
2009. What happened? InsWeb experienced a 73% decline in first-quarter revenue,
transforming six-figure net income in the 2008 first quarter
into a six-figure net loss for the 2009 first quarter.
What’s New
Charities Are 'Twittering' About New Fundraising
Channel
Charities are all
a-Twitter lately about the potential of this blossoming social network
for fundraising. One example: At February's global "Twestival," charity:water, a group dedicated to bringing clean drinking water to
developing nations, raised over $250,000 in donations by
launching into the Twittosphere.
Social Media Activity Is Linked With Higher
Growth
A recent study of 100
brands found that companies most active in social media also have higher
growth rates. The most active brands, dubbed "mavens," had an 18%
revenue increase over the prior year, while the least active in social
media, the
"wallflowers," posted a 6% revenue decline.
Industry Survey
Do you plan to add/expand your social media
activity in the second half of
2009?
(Click one)
YES NO
Results of previous Industry Survey: Of
those responding, 55% DO NOT plan to shift marketing dollars away from
direct mail to e-mail or other interactive media, and 45% DO plan to
adjust their marketing mix.
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Copyright 2009 by AccuList, Inc. AccuList® is a registered trademark in the U.S. and Canada.
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