News Note:
DMA First-Ever
Study of
NonProfit Direct Mail
Tracks Deliverability
Click
Here for Details
Managed Lists:
Transamerican
Auto Parts
Lists Deliver Proven
DIY & Automotive Buyers
See the Data Card
Online Services:
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Your Input on the Latest
Direct Marketing Issues
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With Us
AccuList Insights:
Direct mail
still rules the
roost in marketing budgets,
with $43.7 billion spent in
2009, but digital media
showed the only growth
with a 5% rise, reported
Winterberry Group.
Small business is
turning to
e-business as 75% plan to
grow e-mail marketing in
2010, and 70% plan more
social media, per a
VerticalResponse Data
survey.
Online users who click
display ads dropped 50% in
under two years, and only
8% of Internet users deliver
85% of all clicks, says the
"Natural Born Clickers"
study by ComScore and
Starcom.
According to The Wall
Street Journal, traditional
retail catalogs aren't
expected to go paperless
any time soon since they
reportedly generate 62% of
retailer revenue.
Contact Us:
Please E-mail Comments
and
Suggestions to
katherine@acculistusa.com
AccuList USA
1891 Goodyear Ave., # 622
Ventura, CA 93003-6431
www.acculistusa.com
Phone: 877-505-4787
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Planning for Spring
Planning on Hiring a List Manager? Think Before You Sign
If you are a list owner, it is conceivable that you may have invested
thousands or millions of dollars building a trusted brand. If you extend
others the privilege to represent your list in the direct marketing
industry, it makes sense to find out, in advance, if they are worthy of
your trust. If your list manager is professional, you will have more
money in your pocket, and your brand reputation will be enhanced.
But the wrong list manager can hurt potential revenue and reputation.
Read our tips on how to choose wisely and learn more about the
benefits of
AccuList list management.
What’s Working
Haiti Fundraising Shows the Power of SMS/Text Messaging
Mobile giving
via SMS/text messaging has collected over $30 million for Haiti and
growing. In one day alone, the Red Cross raised more money than all
mobile donations in 2009 combined. Many see this success as a
game-changer for nonprofit marketers. “This is a total paradigm shift
for charities as mobile connects with extremely large audiences that
traditional fundraising efforts would not normally reach – like teens
and young adults,” said Dan Olschwang, president and CEO of Jumptap.
“The ease and ability for such a broad mass market to see the message,
respond and contribute a small amount of money will make a huge
difference in the amount of funds raised and forever alter the
traditional 80-20 rule of fundraising – mobilizing a whole new group of
people who can now make an enormous impact.” Did you know that AccuList offers SMS/text messaging services along with
e-mail and direct mail?
Learn more about our SMS services. For more on Haiti mobile
giving,
read the full story.
What’s New
AccuList Invites
You to Our New Social Media Forums
AccuList has expanded
its foray into social media. We have unveiled a new blog called "David's Direct
Line" and welcome your input on CEO David Kanter's weekly posts about
direct marketing issues, as well as your own opinions and
questions. We also are reaching out with a new AccuList USA page on
Facebook, along with individual Facebook pages for David and Director of
Business Development Katherine Sharma. You can network with David
and Katherine on Linked In as well, while those who prefer to Twitter
can interact via David's new acculistweets. With these social media
portals added to our recently optimized web site and quarterly e-newsletter, AccuList
looks forward to extending its reach beyond traditional media to engage
direct marketers in new ways. Please join the conversation!
Visit our blog.
Industry Survey
Do you plan to spend more on e-mail prospecting in
2010 compared with 2009?
(Click one)
YES NO
Results of previous Industry Survey: Of
those responding, 53% do NOT plan to higher 2010 direct mail budgets
than in 2009.
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Copyright 2010 by AccuList, Inc. AccuList® is a registered trademark in the U.S. and Canada.
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