---------- SRDS UPDATED/CONFIRMED ----------
Mar 4, 2010
---------- SELECTIONS WITH COUNTS ----------
Counts Thru: Jan 2010Minimum order 575.00 or 50,000.
| Selections |
Counts |
Price per/M |
| Universe |
253,032 |
$95.00 |
| 12 month buyers |
79,516 |
+5.00 |
| 6 month buyers |
45,126 |
+10.00 |
| 3 month buyers |
31,278 |
+15.00 |
---------- OTHER SELECTIONS ----------
| Selections |
Rate |
Per |
Unit |
Note |
| 50.00 + |
$11.00 |
M |
extra |
|
| 75.00 + |
$16.00 |
M |
extra |
|
| 100.00 + |
$21.00 |
M |
extra |
|
| 12 Month Hotline |
$5.00 |
M |
extra |
|
| 3 Month Hotline |
$15.00 |
M |
extra |
|
| 6 Monrh Hotline |
$10.00 |
M |
extra |
|
| 1 Month Hotline |
$25.00 |
M |
extra |
|
| Gender |
$6.00 |
M |
extra |
|
| Zip |
$6.00 |
M |
extra |
|
| State |
$6.00 |
M |
extra |
|
| SCF |
$6.00 |
M |
extra |
|
| Key Coding |
$3.00 |
M |
extra |
|
|
---------- SUMMARY DESCRIPTION ----------
Catalog buyers of Jeep and Wrangler aftermarket parts and accessories.
81% male, 19% female; ages 35-65.
Average unit of sale $200.
---------- DATACARD DESCRIPTION ----------
"4 WHEEL DRIVE HARDWARE"IS THE NATION'S PREMIER SOURCE FOR UNIQUE AND HARD-TO-FIND JEEP AND WRANGLER AFTERMARKET PARTS AND ACCESSORIES. FOR OVER 28 YEARS, 4 WHEEL DRIVE HARDWARE'S CATALOG HAS BLAZED A TRAIL FOR PROVEN DIRECT MAIL AND ONLINE BUYERS WHO ENJOY GOING OFF-ROAD WITH THEIR PRIZED VEHICLES.
THESE AFFLUENT MULTI-CHANNEL BUYERS WILL RESPOND TO A VARIETY OF OFFERS INCLUDING AUTOMOTIVE, BOOKS, COLLECTIBLES, CONSUMER ELECTRONICS, DO-IT-YOURSELF, FINANCIAL SERVICES, GADGETS, INSURANCE, MAGAZINES, MEN'S INTERESTS, MUSIC, TOOLS, TRAVEL, TRUCKS AND MUCH MORE.
AVERAGE INCOME: $75,000.
| SRDS Classification |
|---|
| USA |
Consumer |
508 |
Automotive |
---------- LIST SOURCE ----------
| Source |
Note |
| Direct Mail |
Catalog |
---------- METHOD OF ADDRESSING ----------
| Available Media |
Rate |
Per |
Unit |
Note |
| E-mail |
$75.00 |
|
fee |
|
| CD-ROM |
$100.00 |
|
fee |
|
|
