---------- SRDS UPDATED/CONFIRMED ----------
Feb 22, 2010
---------- SELECTIONS WITH COUNTS ----------
Counts Thru: Oct 2009Minimum order 550.00 or 5,000.
| Selections |
Counts |
Price per/M |
| Total universe |
535,430 |
$95.00 |
| 3 month buyers |
90,994 |
+20.00 |
| 4-6 month buyers |
59,808 |
+15.00 |
| 7-12 month buyers |
109,535 |
+10.00 |
| 13+ month buyers |
341,271 |
+5.00 |
---------- OTHER SELECTIONS ----------
| Selections |
Rate |
Per |
Unit |
Note |
| 100.00+ Buyers |
$21.00 |
M |
extra |
|
| 50.00+ Buyers |
$11.00 |
M |
extra |
|
| 75.00+ Buyers |
$16.00 |
M |
extra |
|
| 13-18 Month Hotline |
$5.00 |
M |
extra |
|
| 7-12 Month Hotline |
$10.00 |
M |
extra |
|
| 3 Month Hotline |
$20.00 |
M |
extra |
|
| 4-6 Month Hotline |
$15.00 |
M |
extra |
|
| SCF |
$6.00 |
M |
extra |
|
| State |
$6.00 |
M |
extra |
|
| Zip |
$6.00 |
M |
extra |
|
| Gender |
$6.00 |
M |
extra |
|
| Key Coding |
$3.00 |
M |
extra |
|
| Interest: Boating/Sailing |
|
|
|
|
| Camping/Hiking |
|
|
|
|
| Fishing |
|
|
|
|
| Gardening |
|
|
|
|
| Home Improvement |
|
|
|
|
| Hunting/Shooting |
|
|
|
|
|
---------- SUMMARY DESCRIPTION ----------
Known multi-channel buyers of aftermarket products and accessories for off-road vehicles including domestic and foreign trucks, SUV's and 4 x 4's.
95% male, 5% female; average age 37.
Average unit of sale $200.
---------- DATACARD DESCRIPTION ----------
"4 WHEEL PARTS" IS THE NATION'S LARGEST RETAILER OF QUALITY PARTS AND AFTERMARKET PRODUCTS FOR DOMESTIC AND FOREIGN TRUCKS, SUV'S, AND 4 X 4'S. WITH OVER 50 RETAIL STORES NATIONWIDE, MULTIPLE WEB SITES, AND AN ABC AUDITED MAGAZINE GOING TO OVER 475,000 ACTIVE CUSTOMERS MONTHLY, 4 WHEEL PARTS IS THE PREMIERE MULTI-CHANNEL MARKETER OF CHOICE FOR OFF-ROAD ENTHUSIASTS.
PURCHASED PRODUCTS INCLUDE ACCESSORIES, APPAREL, BED PROTECTORS, BUG SHIELDS, BODY LIFTS, CENTER CONSOLES, DRIVE TRAINS, EXHAUST KITS, FENDER FLAIRS, FLOOR LINERS, LIGHTING, LOCKING HUBS, MAPS, PERFORMANCE PRODUCTS, REPLACEMENT TOPS, SHOCKS, SUSPENSION COMPONENTS, TAILGATES, TIRES, VIDEOS, WHEELS AND WINCHES.
BUYERS INCLUDE OWNERS OF CHEVY, CADILLAC, DODGE, FORD, GMC, JEEP, NISSAN AND TOYOTA TRUCKS, SUV'S AND RELATED 4 X 4 VEHICLES INCLUDING ATV'S, MOTORCYCLES, BOATS AND SNOWMOBILES.
THESE AFFLUENT MULTI-CHANNEL BUYERS WILL RESPOND TO A VARIETY OF OFFERS INCLUDING AUTOMOTIVE, BOOKS, COLLECTIBLES, CONSUMER ELECTRONICS, DO-IT-YOURSELF, FINANCIAL SERVICES, GADGETS, INSURANCE, MAGAZINES, MEN'S INERESTS, MUSIC, TOOLS, TRAVEL, TRUCKS AND MUCH MORE.
AVERAGE INCOME:$63,700
| SRDS Classification |
|---|
| USA |
Consumer |
508 |
Automotive |
---------- LIST SOURCE ----------
| Source |
Note |
| Direct Response |
|
| Buyers |
|
---------- METHOD OF ADDRESSING ----------
| Available Media |
Rate |
Per |
Unit |
Note |
| E-mail |
$75.00 |
|
fee |
|
| CD ROM |
$100.00 |
|
fee |
|
|
