---------- SRDS UPDATED/CONFIRMED ----------
Feb 7, 2010
---------- SELECTIONS WITH COUNTS ----------
Counts Thru: Sep 2010Minimum order 450.00 or 10,000.
| Selections |
Counts |
Price per/M |
| Universe |
16,837,825 |
$45.00 |
---------- OTHER SELECTIONS ----------
| Selections |
Rate |
Per |
Unit |
Note |
| Phones |
$10.00 |
M |
extra |
|
| Age |
$5.00 |
M |
extra |
|
| Age Of Children |
$10.00 |
M |
extra |
|
| County |
$2.50 |
M |
extra |
|
| Dwelling Type |
$5.00 |
M |
extra |
|
| Ethnicity |
$5.00 |
M |
extra |
|
| Gender Of Child |
$10.00 |
M |
extra |
|
| Gender |
$5.00 |
M |
extra |
|
| Home Owner |
$5.00 |
M |
extra |
|
| Household Income Select |
$5.00 |
M |
extra |
|
| Length Of Residence |
$5.00 |
M |
extra |
|
| Marital Status |
$5.00 |
M |
extra |
|
| Number Of Children |
$10.00 |
M |
extra |
|
| Presence Of Children |
$10.00 |
M |
extra |
|
| SCF |
$2.50 |
M |
extra |
|
| Spoken Language |
$15.00 |
M |
extra |
|
| State |
$2.50 |
M |
extra |
|
| Zip |
$2.50 |
M |
extra |
|
|
---------- SUMMARY DESCRIPTION ----------
Hispanic households in the United States.
---------- DATACARD DESCRIPTION ----------
ACCULIST HAS IDENTIFIED HISPANIC HOUSEHOLDS IN THE UNITED STATES. HISPANICS ARE THE FASTEST GROWING MINORITY GROUP IN THE U.S. WITH MORE THAN $300 BILLION IN BUYING POWER. HISPANIC HOUSEHOLDS RECEIVE AN AVERAGE OF 50 DIRECT MAIL PIECES PER YEAR, COMPARED TO 500 OR MORE IN THE GENERAL POPULATION. HISPANIC CONSUMERS AREN'T AS JADED AS THE GENERAL MARKET AND ARE MUCH MORE LIKELY TO READ AND RESPOND TO DIRECT MAIL. DEMOGRAPHIC DATA SUGGEST THAT DIRECT MAIL IS THE ONLY EFFECTIVE MARKETING MEDIUM TO ACCESS THIS LUCRATIVE MARKET. DON'T MISS OUT ON THIS TREMENDOUS OPPORTUNITY.
ACCULIST USES A RULE BASED ON A SYSTEM THAT APPLIES COMPUTER RULES FOR FIRST NAMES, SURNAMES, SURNAME PREFIXES AND SUFFIXES, AND GEOGRAPHIC CRITERIA IN A SPECIFIC ORDER TO IDENTIFY THE ETHNICITY, RELIGION AND LANGUAGE PREFERENCE OF AN INDIVIDUAL.
UNLIKE SYSTEMS USING EITHER EXACT SPELLING OF SURNAMES, OR MATCHING AGAINST NATIONWIDE LISTS PRE-CODED WITH SURNAMES, ACCULIST USES A COMPREHENSIVE ANALYSIS PROCESS THAT RESULTS IN BOTH A HIGHER MATCH RATE PERCENTAGE AND A HIGHER DEGREE OF ACCURACY, AS WELL AS A BROADER AND MORE PRECISE BREAKDOWN OF ETHNICITY/RELIGION/LANGUAGE PREFERENCE CLASSIFICATIONS. COMPETITORS MAY USE APPROACHES SIMILAR TO ACCULIST OR THEY MAY USE SIMPLE GEO-CODING SYSTEMS, BUT THEIR RESULTS ARE NOWHERE NEAR AS ROBUST.
WE IDENTIFY LANGUAGE PREFERENCE BY FIRST IDENTIFYING UNIQUE FIRST NAMES.
| SRDS Classification |
|---|
| USA |
Consumer |
557 |
Hispanic |
---------- LIST SOURCE ----------
---------- METHOD OF ADDRESSING ----------
| Available Media |
Rate |
Per |
Unit |
Note |
| CD Rom |
$100.00 |
|
fee |
|
| E-mail |
$50.00 |
|
fee |
|
|
