---------- SRDS UPDATED/CONFIRMED ----------
Jan 12, 2010
---------- SELECTIONS WITH COUNTS ----------
Counts Thru: Oct 2008Minimum order 5,000.
| Selections |
Counts |
Price per/M |
| Universe |
118,153 |
$110.00 |
| Last 6 month hotline |
25,632 |
+20.00 |
| Last 12 month hotline |
60,856 |
+5.00 |
---------- OTHER SELECTIONS ----------
| Selections |
Rate |
Per |
Unit |
Note |
| 12 Month Hotline |
$5.00 |
M |
extra |
|
| 6 Month Hotline |
$10.00 |
M |
extra |
|
| Dwelling Type |
$5.00 |
M |
extra |
|
| Ethnicity |
$15.00 |
M |
extra |
|
| Income |
$10.00 |
M |
extra |
|
| Mail Order Buyers |
$10.00 |
M |
extra |
|
| Marital Status |
$5.00 |
M |
extra |
|
| Presence Of Children |
$10.00 |
M |
extra |
|
| Telemarketing |
$25.00 |
M |
extra |
|
| SCF |
$6.00 |
M |
extra |
|
| State |
$6.00 |
M |
extra |
|
| Zip |
$6.00 |
M |
extra |
|
| Key Coding |
$2.50 |
M |
extra |
|
| Zip+4 |
|
|
|
|
| Nth Name |
|
|
|
|
| Telemarketing |
$25.00 |
|
extra |
|
|
---------- SUMMARY DESCRIPTION ----------
Subscribers to a lifestyle magazine who are camping enthusiasts.
89% male, 11% female; average age 37.
---------- DATACARD DESCRIPTION ----------
"OFF-ROAD ADVENTURES MAGAZINE", IS AN ABC AUDITED PUBLICATION TARGETING KNOWN OWNERS OF FOMESTIC AND FOREIGN TRUCKS, SUV'S AND 4X4'S, WHO ENJOY BUYING AUTOMOTIVE AFTERMARKET PRODUCTS FOR THEIR VEHICLES AND TAKING THEM OFF-ROAD. READERS INCLUDES OWNERS OF CHEVY, DODGE, FORD, GMC, JEEP, NISSAN AND TOYOTA TRUCKS, SUV'S AND RELATED 4 SNOWMOBILES.
SUBSCRIBERS HAVE A STRONG INTEREST IN ARTICLES THAT FEATURE THE LATEST PRODUCT REVIEWS, INSTALLATIONS, TECH TIPS, ADVENTURE TRAVEL, TRAIL RIDE STORIES, AND OFF-ROAD CLUB EVENTS.
THESE AFFLUENT READERS WILL RESPOND TO A VARIETY OF OFFERS INCLUDING AUTOMOTIVE, BOOKS, COLLECTABLES, CONSUMER ELECTRONICS, DO-IT-YOURSELF, FINANCIAL SERVICES, GADGETS, INSURANCE, MAGAZINES, MEN'S INTERESTS, MUSIC, TOOLS, TRUCK, TRAVEL AND MUCH MORE.
AVERAGE INCOME: $63,700
| SRDS Classification |
|---|
| USA |
Consumer |
602 |
Sports |
---------- LIST SOURCE ----------
| Source |
Note |
| Controlled Circ |
Masterfile Enhanced |
---------- METHOD OF ADDRESSING ----------
| Available Media |
Rate |
Per |
Unit |
Note |
| E-mail |
$75.00 |
|
fee |
|
| CD ROM |
$100.00 |
|
fee |
|
|
