Planning for Success Despite Recession
Ideas You Can Take to the Bank in 2009
Savvy direct marketers can take advantage of a historic opportunity to increase sales and market share in 2009. The sagging economy is driving some advertisers to increase spending to bolster sales, while others are reducing their promotional budgets or employing questionable tactics that will hasten the demise of their companies. Click here to read about10 Proven Strategies to Help Your Company Grow and Prosper
in 2009, plus Strategies to Avoid in These Uncertain Times.
Add Customer E-mails to Boost Sales, Cut Costs of Marketing
Your existing client list is your best source of new sales, but if you do not have complete information, you are missing out on opportunities. AccuList USA can append permission-based e-mail to your database of business or home addresses. We maximize the accuracy and quantity of e-mail addresses that you’ll receive by matching against a large network of databases to ensure the highest delivery rate possible. You only pay for verified matches, not the number of records submitted. Once opted in, you can continue to communicate over and over again at no added cost.
The Letter Package Still Rules in Direct-Mail Response
Although tightening budgets increase interest in lower-cost self-mailers and postcards, several recent studies, including one by the DMA, show that the conventional letter package still outperforms in terms of ROI. We’ve certainly seen this trend with legal, financial and medical mailers, where credibility means more than mail savings or sizzle. In fact, a law firm client reaped overwhelming response in 2008 with this simple package: A personalized letter on high-quality stock in a No. 10 with a first-class stamp.
New Service Offers Easy, Low-Cost E-mail Management
AccuList USA now offers its clients access to a web-based system for customer e-mail deployment, with easy self-serve controls. No long-term commitment is required. Payment is on a month-to-month usage basis for e-mail sent, with CPM scaled by volume. A big advantage: You can deploy and convert third-party opt-ins to build your customer list within anti-spam guidelines. At no added cost, you get segmentation on any list field; unlimited fields and records hosted; personalization and forwarding links; automated de-duping, bounce and permission management; HTML editor and templates with spam testing; easy-to-read tracking reports; plus tech support. There’s even API integration with your in-house database. White-listed with all major mail servers, our new service gives you big-company customer e-mail management at a small-company price. Call us for a demonstration and compare.
Do you plan to shift marketing dollars from direct mail to e-mail or other interactive media in 2009?
(Click one) YES NO
Results of previous Industry Survey: Of those responding, 60% plan to add text messaging to their marketing mix.
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