Entries by Katherine Sharma

Fundraising Challenges Include Gen Z, E-mail, AI

For AccuList USA’s nonprofit fundraising clients and fundraising consultants, 2019 will be another challenging year. Successful direct marketers will need to adapt to changes in demographics, technology and donor targeting, to name just a few trends recently cited by the Donorbox Nonprofit Blog. Move Over Millennials; Here Comes Gen Z Donorbox is sounding the alert […]

For 2019 Edge, Event Pros Should’t Overlook Direct Mail, SEO, Experiential Marketing

Per the latest industry surveys, AccuList USA’s trade show and conference marketing clients can look forward to solid event industry growth in 2019–along with potential marketing strategy shifts in an increasingly competitive landscape. Businesses Are Bullish on Event Marketing Event software firm Bizzabo’s survey of over 1,000 mid- to senior-level marketers at major companies in 2018 […]

Digital Options Lead 2019 Insurance Marketing Trends

Digital marketing trends dominate professional advice for AccuList USA’s insurance marketing clients this year, from e-mail to social media to online search. Trends Favor Personalized, Client-Focused Campaigns Whether insurance marketing via digital or traditional channels such as direct mail, there are some general trends affecting success in 2019, per the American Agents Alliance. First comes the […]

Business Periodicals Retain Digital & Print Influence

A recent blog post from B2B marketing agency Weidert argues that trade publications remain vital to B2B marketing, which should be encouraging news for AccuList USA’s many business periodical marketing clients. Whether online or in print, trade magazines retain reputation and authority with their vertical audiences, and many people trust information from these niche publications more than […]

B2B Gifting Survey Finds Personal & Memorable Score ROI

Acculist USA supports many clients marketing in the corporate gifting space, with a focus on food and wine gift baskets and catalogs. We recently ran across some interesting data from a study by Knack, a Seattle gifting company, that should help gift suppliers to craft the most appealing packages and business gift buyers to maximize […]

Make Sure You Have a 2019 Data Hygiene Plan

As marketers prepare to launch their 2019 campaigns, they should make sure that a complementary data hygiene plan is in place, and certainly AccuList USA data services stand ready to aid in ensuring the quality, up-to-date, enriched data essential for achieving marketing results. Why Does Clean Data Matter? Marketers don’t want to join the 88% […]

2019 Marketing Creative: Simple, Bold, Interactive Design

A new year brings new marketing creative inspirations for AccuList USA’s direct marketing clients, for both digital and printed promotions. Some interesting trends are shaping up, per graphics and ad agency experts. Simplified Design, Bold Colors & Retro Vibes Win in 2019 The Ballantine and Brand Shouter agencies and the Digital Agency Network suggest some […]

2019 Trends Open Doors for More Direct Mail Success

Direct mail lists and data services are core to AccuList USA’s business success, so each year we research which trends our direct mail marketing clients will want to embrace for maximum response–and which trends are fading in effectiveness. Digital Ad Tune-outs Offer Mail Opportunities Digital issues can create direct mail opportunities, points out direct mail […]