Entries by Katherine Sharma

E-mail, Social Lead Nonprofit Event Marketing

AccuList’s direct marketing services support both event marketers and nonprofit marketers, and, of course, there’s an overlap since many nonprofits use events for fundraising. So we try to keep up with what works in not-for-profit show business, and a recent survey of 500 nonprofits by Eventbrite, a leading event management and ticketing services provider, offers […]

New Survey: Online Marketing Pumps Offline B2B Sales

AccuList’s many business-to-business marketers—including business/industrial supply catalogs, business periodicals, trade shows, and recognition/incentive products—should be investing in a 2019 omnichannel marketing plan to maximize the online impact on offline buying, at least according to the latest research from Boston Consulting Group and Google. An optimal, best-practices mix of digital engagement channels—such as search, display, video, […]

Arts Fundraising Study: Invest to Reap More

Any of AccuList’s performing arts marketing and museum and zoo marketing clients that fret over investing in fundraising efforts in 2019 should take a look at the recently released “DataArts Fundraising Report” from Southern Methodist University. Basically, the report concludes, arts and cultural organizations that make smart investments in fundraising reap more dollars, with individual […]

Mailers Can Use USPS 2019 Promos to Spur ROI

AccuList wants to remind all its direct marketing clients of the many 2019 U.S. Postal Service mailing promotions designed to increase response, engagement and ROI via new digital technologies and printing techniques, as well as traditional mail tactics. Tactile, Sensory and Interactive The registration and promotion periods have already begun for a Tactile, Sensory and […]

AI, Data, ‘Talent Culture’ Boost Incentive & Recognition Impacts

AccuList’s many incentive and recognition products marketing clients should take a look at The Incentive Research Foundation’s “IRF 2019 Trends Study” for tips on where the market is headed this year. Room for Growth With a Corporate Culture Stress With economic growth and optimism strong, companies are continuing investment in incentive and recognition rewards, with […]

2019 Promo Products Embrace USA-Made, Retail Quality

The “2019 Ad Impressions Study” by the Advertising Specialty Institute has many nuggets to help AccuList’s promotional products marketing clients woo targeted buyers. For example, promo products purveyors can point out how their items beat other ad media not only with high ROI, thanks to a cost per impression as low as a tenth of […]

Fundraising Challenges Include Gen Z, E-mail, AI

For AccuList USA’s nonprofit fundraising clients and fundraising consultants, 2019 will be another challenging year. Successful direct marketers will need to adapt to changes in demographics, technology and donor targeting, to name just a few trends recently cited by the Donorbox Nonprofit Blog. Move Over Millennials; Here Comes Gen Z Donorbox is sounding the alert […]

For 2019 Edge, Event Pros Shouldn’t Overlook Direct Mail, SEO, Experiential Marketing

Per the latest industry surveys, AccuList USA’s trade show and conference marketing clients can look forward to solid event industry growth in 2019–along with potential marketing strategy shifts in an increasingly competitive landscape. Businesses Are Bullish on Event Marketing Event software firm Bizzabo’s survey of over 1,000 mid- to senior-level marketers at major companies in 2018 […]

Digital Options Lead 2019 Insurance Marketing Trends

Digital marketing trends dominate professional advice for AccuList USA’s insurance marketing clients this year, from e-mail to social media to online search. Trends Favor Personalized, Client-Focused Campaigns Whether insurance marketing via digital or traditional channels such as direct mail, there are some general trends affecting success in 2019, per the American Agents Alliance. First comes the […]

Business Periodicals Retain Digital & Print Influence

A recent blog post from B2B marketing agency Weidert argues that trade publications remain vital to B2B marketing, which should be encouraging news for AccuList USA’s many business periodical marketing clients. Whether online or in print, trade magazines retain reputation and authority with their vertical audiences, and many people trust information from these niche publications more than […]