———- SRDS UPDATED/CONFIRMED ———-
May 22, 2014
———- SELECTIONS WITH COUNTS ———-Counts Thru: Apr 2014
| Selections |
Counts |
Price per/M |
| Universe |
38,313 |
*$120.00 |
| 3 month catalog buyers |
11,591 |
+11.00 |
| 6 month catalog buyers |
20,859 |
+6.00 |
| 12 month catalog buyers |
38,313 |
$120.00 |
| 3 month: |
| 50.00+ |
10,757 |
$120.00 |
| 75.00+ |
9,737 |
$120.00 |
| 100.00+ |
9,140 |
$120.00 |
| Skymall |
5 |
$120.00 |
| Web |
5,483 |
$120.00 |
| Female |
2,843 |
$120.00 |
| Male |
7,597 |
$120.00 |
| 6 month: |
| 50.00+ |
19,245 |
$120.00 |
| 75.00+ |
17,122 |
$120.00 |
| 100.00+ |
15,932 |
$120.00 |
| Skymall |
9,853 |
$120.00 |
| Web |
20,639 |
$120.00 |
| Female |
5,631 |
$120.00 |
| Male |
13,469 |
$120.00 |
| 12 month: |
| 50.00+ |
34,368 |
$120.00 |
| 75.00+ |
29,803 |
$120.00 |
| 100.00+ |
27,374 |
$120.00 |
| Skymall |
18,632 |
$120.00 |
| Web |
32,879 |
$120.00 |
| Female |
8,580 |
$120.00 |
| Male |
25,605 |
$120.00 |
(*) Fundraisers base rate, 70.00/M; publishers base rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| Gender |
$11.00 |
M |
extra |
|
| 50.00 |
$26.00 |
M |
extra |
|
| 75.00 |
$31.00 |
M |
extra |
|
| 100.00 |
$36.00 |
M |
extra |
|
| 150.00 |
$41.00 |
M |
extra |
|
| Key Coding |
$3.00 |
M |
extra |
|
| 3 Month Hotline |
$11.00 |
M |
extra |
|
| 30 Day |
$21.00 |
M |
extra |
|
| 6 Month Hotline |
$6.00 |
M |
extra |
|
| State |
$11.00 |
M |
extra |
|
| SCF |
$11.00 |
M |
extra |
|
| Zip |
$11.00 |
M |
extra |
|
| Run Charge |
$8.00 |
M |
extra |
|
| Competitor Promotion Fee |
$11.00 |
M |
extra |
|
|
———- SUMMARY DESCRIPTION ———-Catalog buyers of products to enhance and protect their automobiles, home, leisure and travel items.
78% male, 20% female; ages 35-64.
Average unit of sale $110.
———- DATACARD DESCRIPTION ———-AUTOSPORT CATALOG IS NOT JUST AN AUTOMOTIVE CATALOG, IT IS THE “GO TO” CATALOG FOR LIFE AND LEISURE. A CATALOG CONTAINING HUNDREDS OF PRODUCTS TO ENHANCE AND PROTECT YOUR AUTOMOBILE, COMPLIMENTED BY A WIDE VARIETY OF HOME, LEISURE AND TRAVEL ITEMS. AUTOSPORT MESHES USEFUL, INNOVATIVE, FUNCTIONAL ITEMS FOR EVERYDAY LIFE INTO THEIR CATALOG FOR THE UPSCALE HOME AND AUTOMOBILE OWNERS. THE AUTOSPORT BUYER IS AFFLUENT, WELL EDUCATED, MARRIED AND A SEASONED CATALOG BUYER. ALL TYPES OF OFFERS GEARED FOR THE HOME AND FAMILY WILL FIND SUCCESS WITH AUTOSPORT.
DEMOGRAPHICS/PROFILE:
WOMEN 20%
MEN 78%
HOMEOWNERS 100%
MARRIED 84%
MEDIAN INCOME $ 100,000
POST GRADUATES 36%.
| SRDS Classification |
| USA |
Consumer |
508 |
Automotive |
———- LIST SOURCE ———-
| Source |
Note |
| Direct Mail |
Sold |
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| E-mail |
$25.00 |
|
fee |
|
| FTP |
$25.00 |
|
fee |
|
|
