Car Craft Magazine

———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Active U.S. subscribers 121,485 *$110.00
3 month hotline subscribers 11,859 +11.00
6 month hotline subscribers 23,285 +6.00
12 month expires 29,762 $85.00

(*) Non-competitive catalog, 80.00/M; fundraiser rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Monthly Hotline $16.00 M extra
3 Mos. Hotline $11.00 M extra
6 Mos. Hotline $6.00 M extra
Source $11.00 M extra
Paid $11.00 M extra
Gender $9.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers who are hands-on enthusiasts with a keen interest in 1949 to present high-performance vehicles and especially ’60’s and ’70’s musclecars.
78% male, 7% female; average age 40.
Average unit of sale $12.

———- DATACARD DESCRIPTION ———-
CAR CRAFT MAGAZINE IS THE COMPLETE HIGH PERFORMANCE STREET MACHINE AND DRAG RACING MAGAZINE. WITH A FOCUS ON PRACTICAL PERFORMANCE, CAR CRAFT FOCUSES ON TECHNICAL HOW-TO’S, ENGINE BUILD-UPS, PRODUCT EVALUATIONS, PERFORMANCE TESTING OF AFTER MARKET PRODUCTS AND NEW CARS AND SPECIAL SECTIONS ON A VARIETY OF AUTO-RELATED SUBJECTS AND FEATURES ON CUSTOM CARS BUILD BY READERS.
CAR CRAFT SUBSCRIBERS ARE HAND-ON ENTHUSIASTS WITH A KEEN INTEREST IN 1949 TO PRESENT HIGH-PERFORMANCE VEHICLES AND ESPECIALLY ’60’S AND ’70’S MUSCLESCARS. FOR THEN, IT’S ALL ABOUT PURE AMERICAN POWER FROM CHEVY, MOPAR, FORD, BUICK, OLDS, PONTIAC, AND EVEN AMC. IT’S ABOUT BURNOUTS, STYLE AND SPEED — THE STUFF THAT REAL CAR GUYS LIVE FOR.
MEDIAN HOUSEHOLD INCOME: $58,251

SRDS Classification
USA Consumer 508 Automotive

———- LIST SOURCE ———-

Source Note
48% Direct Response DTP

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
FTP $55.00 fee