———- SRDS UPDATED/CONFIRMED ———-
Nov 17, 2014
———- SELECTIONS WITH COUNTS ———-Counts Thru: May 2014Minimum order 350.00 or 5,000.
| Selections |
Counts |
Price per/M |
| Universe |
119,525 |
*$100.00 |
| 3 month Buyers |
23,027 |
+16.00 |
| 6 month Buyers |
42,851 |
+11.00 |
| 12 month Buyers |
69,723 |
+6.00 |
| Catalog requestors |
|
$85.00 |
(*) Fundraiser base, 65.00/M. Non-automotive publishers base, 70.00/M. Non-automotive catalog base, 85.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| 100.00+ |
$31.00 |
M |
extra |
|
| 200.00+ |
$41.00 |
M |
extra |
|
| 50.00+ |
$26.00 |
M |
extra |
|
| 12 Month Buyers |
$6.00 |
M |
extra |
|
| 3 Month Buyers |
$16.00 |
M |
extra |
|
| 6 Month Buyers |
$11.00 |
M |
extra |
|
| Auto Make |
$16.00 |
M |
extra |
|
| Auto Model |
$16.00 |
M |
extra |
|
| Auto Year |
$16.00 |
M |
extra |
|
| SCF |
$6.00 |
M |
extra |
|
| State |
$6.00 |
M |
extra |
|
| Zip |
$6.00 |
M |
extra |
|
| Key Coding |
$3.50 |
M |
extra |
|
|
———- SUMMARY DESCRIPTION ———-Eckler¿s has been the leader in the direct marketing of restoration parts and accessories for enthusiast¿s automobiles for over 30 years. Corvette aficionados turn to Eckler’s for premium performance, appearance parts and accessories for 1953 to curent model Corvettes.
88% male; average age 49.
———- DATACARD DESCRIPTION ———-SINCE 1965, ECKLER’S CORVETTE CATALOG HAS HELPED THESE BUYERS KEEP THEIR PRIZED PROCESSION LOOKING AND RUNNING LIKE THE DAY IT ROLLED OUT OF THE FACTORY. ECKLER’S CARRIES A COMPLETE LINE OF ORIGINAL AND REPLACEMENT PARTS AND ACCESSORIES, AS WELL AS CORVETTE THEMED GIFTS, APPAREL, MANUALS, VIDEOS AND BOOKS.
THIS MOSTLY MALE AUDIENCE TAKES PRIDE IN THEIR CLASSIC OR NEW CORVETTE AND MOST TEND TO OWN MORE THAN ONE VEHICLE. THEY ARE AFFLUENT INDIVIDUALS WHO ARE BOTH DO-IT-YOURSELFERS AND COLLECTORS. THEY AR SURE TO BE RESPONSIVE TO UPSCALE OFFERS OF GIFTS, GOURMET FOOD AND WINE, TRAVEL, MEN’S MERCHANDISE, PUBLICATIONS, INVESTMENTS AND MORE.
AVERAGE INCOME: $100,000
| SRDS Classification |
| USA |
Consumer |
508 |
Automotive |
———- LIST SOURCE ———-
| Source |
Note |
| Direct Mail |
Sold |
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| Cartridge |
$30.00 |
|
fee |
|
| E-mail |
$60.00 |
|
fee |
|
|
