———- SRDS UPDATED/CONFIRMED ———-
Jun 17, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Not ProvidedMinimum order 5,000.
| Selections |
Counts |
Price per/M |
| Universe |
6,515 |
$95.00 |
| 12 month buyers |
6,515 |
$95.00 |
| 24 month buyers |
12,350 |
$90.00 |
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| 6 Month Hotline |
|
|
|
|
| 12 Month Hotline |
|
|
|
|
| 24 Month Hotline |
|
|
|
|
| SCF |
$8.00 |
M |
extra |
|
| State |
$8.00 |
M |
extra |
|
| Age |
$8.00 |
M |
extra |
|
| Key Coding |
$3.50 |
M |
extra |
|
| Gender |
$8.00 |
M |
extra |
|
|
———- SUMMARY DESCRIPTION ———-Catalog buyers of water skis, wakeboards, knee boards, tubes and all related accessories and supplies.
79% male, 12% female.
Average unit of sale $115.
———- DATACARD DESCRIPTION ———-THE SHADE TREE BUSINESS WAS FOUNDED IN 1987 BASED ON A PASSION FOR OUTDOOR FUN AND THE PLEDGE TO PROVIDE QUALITY PRODUCTS AT COMPETITIVE PRICES. SHADE TREE OFFERS THE WATERSPORT ENTHUSIASTS A TREMENDOUS SELECTION OF WATER SKIS, WAKEBOARDS, KNEE BOARDS, TUBES AND ALL RELATED ACCESSORIES AND SUPPLIES. IN ADDITION, THE BOAT OWNER CAN PURCHASE ANCHORS, MIRRORS, FENDERS, LADDERS, PUMPS, PROPS AND COVERS JUST TO NAME A FEW.
THESE MAIL ORDER BUYERS LOVE BEING OUTDOORS. THEY ARE ADVENTUROUS AND FOR MANY BEING ON THE WATER INVOLVES THE ENTIRE FAMILY. THEY HAVE WIDE VARIETY OF INTERESTS SUCH AS PHYSICAL FITNESS, CAMPING, HIKING AND FISHING. THESE PURCHASERS HAVE ALSO SHOWN AN INTEREST IN WATCHING AS WELL AS PARTICIPATING IN SPORTS.
| SRDS Classification |
| USA |
Consumer |
602 |
Sports |
———- LIST SOURCE ———-
| Source |
Note |
| 100% Direct Mail |
Catalog |
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| Zip Tape |
$25.00 |
M |
extra |
|
| E-mail |
$50.00 |
|
fee |
|
| CD ROM |
$50.00 |
|
fee |
|
|
