———- SRDS UPDATED/CONFIRMED ———-
Mar 1, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Not ProvidedMinimum order 5,000.
| Selections |
Counts |
Price per/M |
| Active U.S. subscribers |
330,367 |
*$110.00 |
| Dec ’15 hotline |
9,053 |
+21.00 |
| Oct ’15 – Dec ’15 hotline |
31,732 |
+16.00 |
| Active Canadian subscribers |
4,087 |
$350.00 |
| Customer age range (can select by 2 year increments): |
| 18-29 years |
3,450 |
+11.00 |
| 30-39 years |
11,781 |
+11.00 |
| 40-49 years |
21,643 |
+11.00 |
| 50-59 years |
36,565 |
+11.00 |
| 60-69 years |
32,056 |
+11.00 |
| 70+ years |
25,919 |
+11.00 |
| Children’s ages ranges: |
| 0-2 years |
3,670 |
+16.00 |
| 3-5 years |
3,687 |
+16.00 |
| 6-10 years |
4,041 |
+16.00 |
| 11-15 years |
5,822 |
+16.00 |
| 16-17 years |
3,019 |
+16.00 |
| Income: |
| Under 19,999.00 |
3,050 |
+11.00 |
| 20,000.00-29,999.00 |
2,909 |
+11.00 |
| 30,000.00-39,999.00 |
5,720 |
+11.00 |
| 40,000.00-49,999.00 |
8,649 |
+11.00 |
| 50,000.00-74,999.00 |
28,147 |
+11.00 |
| 75,000.00-99,999.00 |
20,067 |
+11.00 |
| 100,000.00-149,999.00 |
10,436 |
+11.00 |
| 150,000.00+ |
3,102 |
+11.00 |
| Sports interests: |
| Auto/motor racing |
6,227 |
+16.00 |
| Baseball |
15,520 |
+16.00 |
| Basketball |
15,544 |
+16.00 |
| Football |
20,232 |
+16.00 |
| Golf |
28,981 |
+16.00 |
| Hockey |
4,751 |
+16.00 |
| Lifestyle/interest: |
| Book reading |
12,280 |
+16.00 |
| Cooking |
71,756 |
+16.00 |
| Community charities |
35,940 |
+16.00 |
| Crafts |
62,144 |
+16.00 |
| Current affairs/ politics |
25,662 |
+16.00 |
| Dieting/ weight control |
26,749 |
+16.00 |
| Electronics |
58,922 |
+16.00 |
| Fashion clothing |
39,151 |
+16.00 |
| Golf |
23,918 |
+16.00 |
| Health/ medical |
30,711 |
+16.00 |
| Hunting shooting |
28,463 |
+16.00 |
| Physical fitness/ exercise |
65,318 |
+16.00 |
| Religious / inspirational reading |
36,638 |
+16.00 |
| Science & space |
7,667 |
+16.00 |
| Travel – foreign |
11,315 |
+16.00 |
| Travel in the U.S. |
37,075 |
+16.00 |
(*) Consumer catalog rate, 80.00/M; fundraiser rate, 75.00/M; non-reciprocal, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| Monthly Hotline |
$21.00 |
M |
extra |
|
| 3 Month Hotline |
$16.00 |
M |
extra |
|
| 6 Month Hotline |
$12.00 |
M |
extra |
|
| Paid |
$11.00 |
M |
extra |
|
| Source |
$11.00 |
M |
extra |
|
| Multi-buyers |
$11.00 |
M |
extra |
|
| M.O. Buyers |
$21.00 |
M |
extra |
|
| Credit Card Buyers |
$11.00 |
M |
extra |
|
| Age |
$11.00 |
M |
extra |
|
| Child Age |
$16.00 |
M |
extra |
|
| Ethnicity |
$16.00 |
M |
extra |
|
| Homeowner |
$21.00 |
M |
extra |
|
| Marital Status |
$11.00 |
M |
extra |
|
| Length Of Residence |
$6.00 |
M |
extra |
|
| Interest |
$16.00 |
M |
extra |
|
| Lifestyle |
$16.00 |
M |
extra |
|
| Product |
$16.00 |
M |
extra |
|
| HH Income |
$11.00 |
M |
extra |
|
| Presence/Child |
$11.00 |
M |
extra |
|
| Gender |
$8.00 |
M |
extra |
|
| State |
$8.00 |
M |
extra |
|
| SCF |
$8.00 |
M |
extra |
|
| Zip |
$8.00 |
M |
extra |
|
| Phone Number |
$25.00 |
M |
extra |
|
| Key Coding |
$3.00 |
M |
extra |
|
|
———- SUMMARY DESCRIPTION ———-Subscribers to one or more of the Christianity Today International publications.
33% male, 48% female.
———- DATACARD DESCRIPTION ———-THE CHRISTIANITY TODAY MASTERFILE IS A COMBINED, DE-DUPED MASTERFILE OF THEIR MAGAZINES, NEWSLETTERS AND PRODUCT BUYERS ENHANCED WITH CONSUMER DEMOGRAPHIC DATA THAT DETAILS THE SECULAR SIDE OF THIS VAST AUDIENCE INCLUDING AGE, INCOME, PURCHASE AND LIFESTYLE BEHAVIOR.
BEGINNING AS A SINGLE MAGAZINE LAUNCHED BY BILLY GRAHAM IN 1956, CHRISTIANITY TODAY INTERNATIONAL HAS GROWN INTO AN INTERNATIONAL COMMUNICATIONS MINISTRY, REACHING AVID CONSUMERS OF CHRISTIAN PRODUCTS AND SERVICES. TODAY THEIR CONTENT IS DELIVERED VIA MULTIPLE PLATFORM THAT SERVE OUR CONSUMERS’ VARIOUS LIFESTYLES, INCLUDING AWARD-WINNING MAGAZINES, WEBSITES, E-NEWSLETTERS, BLOGS, PODCASTS, VIDEOS, SOCIAL NETWORKING AND MUCH MORE.
THIS LIST IS COMPRISED OF PASTORS AND CHURCH LEADERS, CHURCH ADMINISTRATORS, CHRISTIAN THOUGHT LEADERS AND ACTIVE AND INVOLVED CHRISTIANS WHO PURCHASE MORE THAN RELIGIOUS ITEMS. THEY ARE THE PERFECT MARKET FOR A WIDE VARIETY OF PROFESSIONAL AND CONSUMER OFFERS, INCLUDING SEMINARS, OFFICE SUPPLIES, BUSINESS BOOKS AND PUBLICATIONS, COMPUTER HARDWARE AND SOFTWARE, MUSIC AND BOOK CONTINUITY CLUBS, AND FUNDRAISING APPEALS.
| SRDS Classification |
| USA |
Consumer |
596 |
Religious & Denominational |
———- LIST SOURCE ———-
| Source |
Note |
| Direct Mail |
|
| Direct Response |
|
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| Email Delivery |
$50.00 |
|
fee |
|
| Diskette |
$50.00 |
|
fee |
|
| FTP |
$50.00 |
|
fee |
|
|
