———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Jul 2016Minimum order 5,000.
| Selections |
Counts |
Price per/M |
| Total universe |
509,255 |
*$65.00 |
| 3 month donors |
42,727 |
$65.00 |
| 6 month donors |
73,189 |
$65.00 |
| 12 month donors |
129,772 |
$65.00 |
| 24 month donors |
509,255 |
$65.00 |
| Apogee enhancement: |
| 12 month donations to specific causes |
| Children’s health |
23,163 |
+15.00 |
| Catholic social services |
10,364 |
+15.00 |
| Health/disease specific |
52,361 |
+15.00 |
| Nature/wildlife/environmental |
26,077 |
+15.00 |
| Veterans assistance |
11,822 |
+15.00 |
(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| Apogee Enhancement |
$15.00 |
M |
extra |
|
| 50.00+ Buyers |
$27.00 |
M |
extra |
|
| 75.00+ Buyers |
$32.00 |
M |
extra |
|
| 100.00+ Buyers |
$37.00 |
M |
extra |
|
| 150.00+ Buyers |
$47.00 |
M |
extra |
|
| Gender |
$7.00 |
M |
extra |
|
| Running Charge |
$10.00 |
M |
extra |
|
| SCF |
$7.00 |
M |
extra |
|
| State |
$7.00 |
M |
extra |
|
| Zip |
$7.00 |
M |
extra |
|
| Nth Name |
|
|
|
|
| Modeling |
$22.00 |
M |
extra |
|
| Category/Affinity |
|
|
|
|
| Philanthropic RFM Variables |
|
|
|
|
| Products: |
|
|
|
|
| Automotive Bags |
|
|
|
|
| Business Bags |
|
|
|
|
| Diaper Bags |
|
|
|
|
| Fitness/Sports Bags |
|
|
|
|
| Handbags |
|
|
|
|
| Laptop Computer Bags |
|
|
|
|
| Luggage/Travel Bags |
|
|
|
|
| Men’s Wallets |
|
|
|
|
| Messenger Bags |
|
|
|
|
| Outdoor Equipment Bags |
|
|
|
|
| School Bags |
|
|
|
|
|
———- SUMMARY DESCRIPTION ———-eBags donors who are members of Apogee.
28% male, 57% female; ages 35-55.
Average unit of sale $75.
———- DATACARD DESCRIPTION ———-EXCLUSIVELY FOR APOGEE MEMBERS.
THE EBAGS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE EBAGS DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
EBAGS IS THE WORLD’S LARGEST ONLINE RETAILER OF BAGS AND ACCESSORIES FOR ALL LIFESTYLES, FEATURING OVER 300 BRANDS AND 18,000 PRODUCTS FROM WELL-KNOWN NAMES INCLUDING SAMSONITE, KATE SPADE, THE NORTH FACE, JANSPORT AND NIKE. EBAGS OFFERS ITS CUSTOMERS FASHIONABLE AND FUNCTIONAL LUGGAGE, HANDBAGS, BUSINESS CASES, TRAVEL ACCESSORIES, BACKPACKS, SPORTS DUFFELS, AND WALLETS, COMBINING THE BEST SELECTION OF PRODUCTS WITH UNRIVALED CUSTOMER SERVICE AND EXTREMELY COMPETITIVE PRICES.
MEDIAN INCOME: $125,000
| SRDS Classification |
| USA |
Consumer |
522 |
Contributors (Philanthropic) |
———- LIST SOURCE ———-
| Source |
Note |
| 5% Direct Mail |
|
| 95% Internet/Online/Website Registration |
|
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| FTP Posting To Donnelley FTP Site Only |
$59.00 |
|
fee |
|
|
