———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014
———- SELECTIONS WITH COUNTS ———-Counts Thru: Mar 2014Minimum order 10,000.
| Selections |
Counts |
Price per/M |
| Universe |
389,901 |
*$115.00 |
| 1 month buyers |
23,310 |
+27.00 |
| 3 month buyers |
57,685 |
+22.00 |
| 6 month buyers |
110,058 |
+17.00 |
| 12 month buyers |
213,041 |
+11.00 |
| 24 month buyers |
389,901 |
$115.00 |
| 12 month internet buyers |
152,833 |
$135.00 |
| Apparel: |
| 6 month buyers |
55,307 |
+28.00 |
| 12 month buyers |
106,879 |
+22.00 |
(*) Fundraiser/Publisher rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M run charges.
———- OTHER SELECTIONS ———-
| Selections |
Rate |
Per |
Unit |
Note |
| 100.00+ Buyers |
$41.00 |
M |
extra |
|
| 50.00+ Buyers |
$26.00 |
M |
extra |
|
| 75.00+ Buyers |
$31.00 |
M |
extra |
|
| 1 Month Hotline |
$27.00 |
M |
extra |
|
| 3 Month Hotline |
$22.00 |
M |
extra |
|
| 6 Month Hotline |
$17.00 |
M |
extra |
|
| 12 Month Hotline |
$11.00 |
M |
extra |
|
| ALEXA Member On Member |
$8.00 |
M |
extra |
|
| ALEXA enhancement |
$11.00 |
M |
extra |
|
| Apparel |
$11.00 |
M |
extra |
|
| Ethnic/Ethnicity |
$10.00 |
M |
extra |
|
| Gender |
$11.00 |
M |
extra |
|
| Key Coding |
$1.50 |
M |
extra |
|
| Multi Buyers |
$11.00 |
M |
extra |
|
| Religion/Religious |
$10.00 |
M |
extra |
|
| Run Charge |
$10.00 |
M |
extra |
|
| SCF |
$7.00 |
M |
extra |
|
| State |
$7.00 |
M |
extra |
|
| Zip |
$7.00 |
M |
extra |
|
| ALEXA RFM & Product Enhancements |
$8.00 |
M |
extra |
|
| ALEXA Demographic Enhancements |
$11.00 |
M |
extra |
|
| ALEXA RFM & Product Enhancement Selects: |
|
|
|
|
| Distinct Clients |
$8.00 |
M |
extra |
|
| Frequency |
$8.00 |
M |
extra |
|
| Number Of Titles |
$8.00 |
M |
extra |
|
| ALEXA Demographic Enhancement Selects: |
|
|
|
|
| Presence Of Children Ages: |
$11.00 |
M |
extra |
|
| – Age 0-2 |
$11.00 |
M |
extra |
|
| – Age 3-5 |
$11.00 |
M |
extra |
|
| – Age 6-10 |
$11.00 |
M |
extra |
|
| – Age 11-15 |
$11.00 |
M |
extra |
|
| – Age 16-17 |
$11.00 |
M |
extra |
|
| Children’s Gender |
$11.00 |
M |
extra |
|
| Age: |
$11.00 |
M |
extra |
|
| – 18-24 |
$11.00 |
M |
extra |
|
| – 25-34 |
$11.00 |
M |
extra |
|
| – 35-44 |
$11.00 |
M |
extra |
|
| – 45-54 |
$11.00 |
M |
extra |
|
| – 55-64 |
$11.00 |
M |
extra |
|
| – 65-74 |
$11.00 |
M |
extra |
|
| – 75+ |
$11.00 |
M |
extra |
|
| Income: |
$11.00 |
M |
extra |
|
| – 0-19,000 |
$11.00 |
M |
extra |
|
| – 20,000-49,000 |
$11.00 |
M |
extra |
|
| – 50,000-74,000 |
$11.00 |
M |
extra |
|
| – 75,000-100,000 |
$11.00 |
M |
extra |
|
| – 101,000-149,000 |
$11.00 |
M |
extra |
|
| – 150,000-199,000 |
$11.00 |
M |
extra |
|
| – 200,000+ |
$11.00 |
M |
extra |
|
|
———- SUMMARY DESCRIPTION ———-Magellan’s is America’s leading source of travel supplies.
33% male, 60% female.
Average unit of sale $90.
———- DATACARD DESCRIPTION ———-MAGELLAN’S IS THE WORLD’S MOST TRUSTED SOURCE OF TRAVEL SUPPLIES. THE CATALOG OFFERS A VARIETY OF HIGH-QUALITY TRAVEL ESSENTIALS, WITH CATEGORIES RANGING FROM IN-FLIGHT TRAVEL COMFORT, PERSONAL HEALTH AND SAFETY, LIGHTWEIGHT LUGGAGE AND PACKING ORGANIZERS, TO TRANSLATORS, DUAL-TIME WATCHES, ADAPTOR PLUGS AND OTHER ELECTRONIC TOOLS FOR TRAVELERS. PRODUCT LINES INCLUDE MEN’S AND WOMEN’S APPAREL AND ACCESSORIES, SAFETY AND SECURITY, AUTO TRAVEL GEAR, AND MUCH MORE. THE MAGELLAN’S CUSTOMER PLANS CAREFULLY TO MAXIMIZE THE COMFORT AND REWARDS OF TRAVEL. THEY ARE AFFLUENT AND WELL-EDUCATED, AND HAVE CONSIDERABLE ACTIVE LEISURE TIME.
85% SHOP WITH CREDIT CARD
AGE 55+
HHI: $75,000+
| SRDS Classification |
| USA |
Consumer |
606 |
Travel |
———- LIST SOURCE ———-
———- METHOD OF ADDRESSING ———-
| Available Media |
Rate |
Per |
Unit |
Note |
| Pressure Sensitive Labels |
$8.00 |
M |
extra |
|
| E-mail |
$50.00 |
|
fee |
|
| Mag Tape |
$30.00 |
|
fee |
|
|
